Before trying a new business, people look up online reviews of other clients or customers. They want to see what others have thought of their experience with your business. Staying on top of your online reviews can make a significant difference in your business.
What is the first thing many people do before going to a new business? They look up the company’s online reviews and search for your business to see what other clients or customers thought of your services. What they find can severely impact whether or not they decide to come to your business or go to your competitors. By managing your reviews, you can also see how your business improves over time and how your business compares to your competitors.
When people search for your business online, they want to see your reviews. They want to see what other clients and customers have said about your business. Seeing positive reviews online can draw them into your business as they tend to trust those who have said great things about your company. However, if they see a negative review on the first search page, there is a 22% chance they won’t use your business. The more negative reviews on the first page, the more this percentage increases. When they search for reviews for your business, you want to make sure the first pages they see have positive reviews.
As a business you also want to make sure manage your online reviews on social media platforms. Every day, many people check their Facebook, Twitter, Instagram, and other social media platforms. People often look to Facebook and other social media platforms to see your ratings and reviews coming from strangers and acquaintances. In addition, an everyday Facebook user will find it easy to post reviews. For people looking for reviews, it is easy to see that these are real people who have used your business. People trust these reviews, and many rely on them to make a decision on which business to go to.
Managing your online reviews can also help you measure how your business is doing. You are given the chance to make improvements where they are needed. While it doesn’t feel great to receive a negative review, this is an opportunity to improve your business. If you are getting the same negative reviews, you know there may be things you need to adjust. If you are getting similar positive reviews, you can look and see which parts of your business people really enjoy. You can then expand on this and build a future strategy.
While you can’t control what people say about your business, there are many things you can control. You can control the lasting impression your business leaves on them when they leave. You can also control how you react to their review. Most importantly, you can choose to monitor your online reviews. Knowing what people are saying about your business is a very important step to maintaining and improving your business. From then on, you have the choice on how to use the information you find. Knowledge truly is power.
Let Health Connexions take care of managing your online reviews while you focus on your business. Contact us at info(at)healthconnexions.com for more information.