One of the steps to create websites is to obtain traffic, and the most important goal for website owners is getting the largest number of visits to the site. Traffic sources are numerous, including free and paid sources, and, of course, the most important source is organic traffic.
Sourced through Scoop.it from: searchfacts.com
Targeted visits, or targeted traffic as some may call it, are a term defined as a reference to visitors who come to your website from well-known search engines. On top of those search engines is Google, through which there are unpaid search results that allow you to get search traffic by being in the first page results of search engines. The targeted visitor traffic is the opposite of paid visitor traffic, which determines the traffic resulting from paid ads, such as Google AdWords.
Visitors who make up search engine traffic find your website after using a search engine such as Google or Bing, meaning that they are not "referred" by any other website, but rather they find your website through typing targeted keywords in search engines.
The easiest way to increase organic, or targeted traffic, to your site is to post high-quality and related content on your blog or website regularly. This is just one of the strategies used to gain more new visitors. This method, which is to regularly publish renewable content on your site either by checking your website ranking and modifying it by adding new content, or posting similar content, is part of the SEO strategies called the internal SEO improvement of your site in order to gain more visitors.
Targeted traffic is obtained from the site appearing in user search results of search engines such as Google, Yahoo or Bing. Search traffic is free traffic, and this is what website owners want.
What is targeted traffic?
Targeted traffic—as I mentioned previously— is the term used to describe visits to any website that comes from search results and search engines, and not through paid ads.
When users type, for example, a query about a specific word they want to know about, in any search engine (such as Google or Bing), a set of results will appear that will mainly include pages categorized in the top positions and a set of ads that are usually labeled as the "ad" to be distinguished from free organic results.
When the researcher clicks on any of the unpaid search result links and visits the website, this is recorded in the analysis tools from Google Analytics as organic search traffic.
What is the difference between organic and paid traffic from search engines?
The main difference between targeted traffic and paid visits from search engines is that organic traffic is free, while paid visits pay to advertising companies such as Google AdWords, to get targeted visitors from search engines.
There are two ways to get traffic from search engines. The first way is to rank your website at the top of search results using SEO technologies, and the second method is to use Google ads to place your website on related results with the ad.
By optimizing your search engines, you can get free traffic to your site 24/7, but it’s not instant. It takes some time for the SEO methods of your site to pay off by showing results for your site in advanced rankings among the sites.
Another difference between organic and paid traffic, also referred to as SEM, is that once the paid advertising traffic to your website has stopped, traffic to it will decrease, while with organic traffic, you get traffic as long as you have high rankings and increase thequality of the content overtime, ensuring it is useful to your site visitor. To read more about the differences between organic search and paid search, visit the source of this information at the SearchFacts website.
How important is organic traffic?
Organic traffic is the most important form of traffic that you can access on your website. It is more important than paid traffic, Facebook traffic, or traffic from other social networks.
The reason is simple: The search traffic is targeted, continuous, and growing as long as your site is renewed and well configured for internal SEO and external SEO.
Users who type search queries in search engines have a very specific intention of their request, and if you can provide them with a solution or answer to their question, you could potentially gain a new customer, email subscriber, or follower.
In addition, organic traffic is important because it increases the confidence of the site, and this has a number of additional advantages.
Users trust Google and first-rank websites in Google are trusted by users. Without visitors’ trust in them, they reach top rankings in search results. This means that an organic visitor is more likely to convert more than a visitor coming from Facebook or by some other means, which works for you as free advertising.
What are the best ways to increase organic search traffic?
The best way to increase search traffic and get more traffic from search engines is to follow clean SEO practices for your site.
SEO is the process that must be followed to improve your website so that it can rank higher on search engine result pages (SERP).
There are more than 255 factors that raise your site’s ranking on Google, but the most important ones are:
1 – Post the content users want to read.
One of the characteristics of users who use the search engine to search for information is that they have a very specific intention. Your job is to meet their intentions by providing them with the right type of information. To do this, you need to do a search on your keywords and find out which keywords you will target with your content. For the page to have many opportunities to rank organically in search engines, it must target a specific keyword or topic. Certainly, pages that target multiple keywords will receive targeted visitor traffic. By contrast, pages without any keywords at all will not receive organic traffic.
2 – Include keywords and related search terms in your page’s title.
The page title is one of the most important SEO factors. The title is used by search engines to get an idea of what the page is about and is also displayed in search results. A good page title includes search terms that users can recognize, and is interesting so that users are encouraged to click on it and visit your website.
3- Get links from other websites.
Getting backlinks from other related websites that do not have the no-follow attribute work as "trust votes" improves your site’s ranking.
4- Create easy-to-use websites.
The ease of the site is a direct and indirect SEO factor. You need to develop websites that load quickly, are easy to use, and are error-free in SEO. Failure to do this will reduce your chances of getting organic traffic from any search engines.
For more information on how to create SEO-friendly websites and rank high in search engine results, read the SEO Starter Guide from Google.
In the explanation, we discussed and summarized the following topics:
What is organic traffic?
Organic traffic is the term used to describe website visits that come from organic search engine results, not paid ads.
What is the importance of organic traffic?
Organic traffic is important because it targets the site. Users who visit your website through organic search engine results have a very specific intention.
What is the difference between targeted organic search traffic and paid search traffic?
The main difference between organic traffic search and paid search traffic is that organic visitor traffic is free, while paid search traffic is done through advertising companies such as Google AdWords. With paid traffic, you pay the search engine every time someone clicks your ad (pay-per-click) and visits your website.
Health Connexions seeks to help healthcare organizations build a stronger online presence through digital marketing solutions that focus on meeting business goals and increasing sales. If you are interested in reaching the highest rank in the search results and getting targeted visitors, view our services at Health Connexions or contact us at info(at)healthconnexions.com.