by Healthy Business Connexions | Nov 5, 2012 | Businesses Consulting Services
Social Media in medicine is a controversial area in regards to the role of social media in the physician-patient relationship. This is a large and ongoing debate for many people, whether social media can benefit the physician-patient relationship, or can cross the...
by Healthy Business Connexions | Aug 10, 2011 | Market Research
Size Isn’t Everything! This point is similar to the idea of … is it quantity or is it quality? But, in the case of understanding social media and optimizing your social media metrics, it’s not good enough to just look at the volume of conversations. If you know that...
by Healthy Business Connexions | Jul 25, 2011 | Businesses Consulting Services
Traditional thinking in regards to Key Opinion Leaders (KOLs) has been focused solely on their product adoption process. That is, in adopting a new innovation (for example, a new service, a new medical device or a new drug), most people think that when a Key Opinion...
by Healthy Business Connexions | Jun 7, 2011 | Business communication, Businesses Consulting Services, Market Research
Twitter represents about 50% of all messages in the Social Media space; however, only 7 to 8% of all people are on Twitter. So, in your quest to do better Market Research around Social Media, and not just do monitoring (which collects reams and reams of...
