If you have some experience as a content creator, you likely know how necessary it is to monitor each project’s performance regularly. This way, you are able to isolate the content that has the best performance and also content that needs to be improved. This article discusses aspects that illustrate if your content caters to the people for whom it is designed.
Sourced through Scoop.it from: marketinginsidergroup.com
Keeping a close watch on your content’s reception is vital. Even though you find a piece of content to be one of your best works, it might not appeal as well to your target audience. By using data analytics, you are able to see what would work best for your content marketing and lead to success. Here are six metrics that show how well you are reaching your target audience.
The most significant metric for online content is traffic, and it can be measured through more indicators. Analyze your traffic using Google Analytics by looking at three different factors, as defined by the original article on Marketing Insider Group: “users (the total number of unique visitors to your page), page views (the total number of times a page on your site has been viewed) [and] unique page views (if a single user has viewed your page multiple times, these visits are combined into one page view to calculate this metric).”
This data can be either used to see individual pages’ traffic, or it can be furtherly explored to see from where your traffic originates and the type of devices your audience uses. You personalize your future content using this information, transforming it accordingly to your traffic results.
- Sales or conversions
Along with monitoring traffic, you should also encourage your audience to click your links, sign up for the newsletter, buy something, etc. (conversion can take several forms). Depending what sort of content you produce, you might want visitors to make a transaction, or simply raise awareness of your brand. In that case, social shares and engagement should be your focus, among other metrics. If you are aiming to sale things, Google Analytics also tracks the number of sales generated by your content.
Traffic isn’t always an indicator of a good content. In order to see if people are engaging with your content, it is recommended to look at things like how much time they spend on each page or how many pages they visit in a session. This information can also be found in Google Analytics, in Audience Overview, along with the average number of pages per session, the session duration and the bounce rate. What you’re aiming for, especially if it is readable content, is a high number of pages per session, a long average session duration and also a low bounce rate.
- Social Media Engagement
Another instrument for measuring engagement is to examine the impact your content has on social media. One of the most important metrics in social media is share rates, as it is a clear sign that people find your content worth sharing with their friends.
This information can be tracked either on the social share buttons, or using websites such as Buzzsumo that will also rank your content based on the number of shares.
Google Analytics shows how much social media-generated traffic reaches your website, this being another metric of the engagement. Going to Acquisition > Social > Network Referrals allows you to access it.
- SEO Performance
The number of site visits that come from searches can also be tracked with Google Analytics, but in order to get a better view on the SEO performance of your website, you have to analyze more metrics. SERP ranking is the most essential, which is the rank that search engine results for a particular keyword phrase assign to your page . To see the fluctuation of your ranking and also the terms your site is ranking for, use Google Search Console.
Although it is not as easily measured as the other metrics from gauging the interest of your audience, authority comes with many advantages. This advantages include improving your SEO, and therefore getting more traffic from search engines, and also building your brand and increasing the conversion rate. The most common metrics that indicate authority of a brand are media coverage, content links, and social media mentions.
For the original article and more details on each metric for measuring the interactions of your audience with your site, visit the Marketing Insider Group website.
If you have a company in the health domain and are looking to improve your marketing strategies, Healthconnexions is here to assist you. Don’t hesitate to contact us at info(at)healthconnexions.com for more information.
Social media marketing can have amazing effects on engaging your audience and extending it, but it can be very challenging if done without previous experience. This article examines how to avoid pitfalls and how to find success in social media marketing.
Sourced through Scoop.it from: www.entrepreneur.com
Here are some laws that represent the base of social media marketing success and, when followed, will attract customers and make your brand known.
The law of listening
In social media it is not always about making new posts. In fact, it is actually recommended to begin by listening to your audience, getting to know them by reading their content and joining in on their discussions. After completing this step, you will be more prepared to generate content that suits your audience and fully engages it, this way being a step closer to achieving social media marketing success.
The law of focus
In order to have a successful and efficient social media channel, it is better to have specialized content, rather thantrying to tailor content to suit everyone. A focused content marketing strategy is more likely than a broad strategy to succeed.
The law of quality
Quality over quantity also applies in this case. Through your posts you should aim to create connections that last with your audience, therefore it is more successful to have fewer connections that engage with all your posts than to have thousands of connections that engage once and then disappear.
The law of patience
Like all the other good things, social media marketing success and creating quality content takes time. You should be patient while waiting for results to appear, and continue working towards your goals.
The law of compounding
People want to share attractive content not only on the platform it was posted it on, but most likely on other platforms too. Therefore, you should try to generate content that encourages people to spread on Twitter, Facebook, LinkedIn, their blogs and so on. This can lead you to greater social media marketing success.
This sharing does not only spread your content on many platforms, but also opens new entry points for the search engines to find it in keyword searches, making it accessible to more people.
The law of influence
As part of your social media strategy, collaborating with online influencers that are interested in your services and open to promoting them can be a great tactic. If you manage to build a partnership with them in which they agree to share your content with their followers, you can have access to a new audience and be able to expand your business, eventually reaching social media marketing success.
The law of value
If you rely only on directly promoting your products, in time, people will stop following you. Instead, you should focus on giving more valuable content, and create partnerships with influencers and other companies, so that they also promote your products. It is often the case that people tend to trust an advertisement more when it doesn’t come from the producer.
The law of Acknowledgment
One of the keys in reaching social media marketing success is to build relationships. Therefore, you should not ignore the persons that contact you and offer you collaborations.
The law of accessibility
For your audience, it is not enough to just publish your content. You have to be available and also get involved in conversations. Even if you disappear only for a couple of weeks, the chances are high that your audience replaces you, so pay attention to how you interact with them.
The law of reciprocity
Considering that you expect the partners to be sharing your content, you should also return their favor and dedicate some of your time online to share their posts.
For a detailed description of these laws, read the original article on the Entrepreneur website.
If you have a company in the healthcare domain and are eager to learn more about social media and how to achieve social media marketing success, don’t hesitate to contact us at info(at)healthconnexions.com. You can also visit Healthconnexions, to discover new information on marketing, and also view our available programs and training.
Google can be an effective instrument it is used correctly, whether you attempt to sell a product or grow your brand. This article will help you learn more the amenities that Google offers and how to increase your chances of achieving marketing success.
Sourced through Scoop.it from: www.entrepreneur.com
Having an average of 3.5 billions of searches daily, Google is one of the most vital tools for marketing nowadays, as its search results are seen by a large number of people. Here are a few tips that should help you learn more about Google’s services and how you can make the best use of them.
- Utilize Google Ads extensions
Besides keywords, which are essential for Google Ads, there are also other ways to market your brand.
“Extensions are a great way to add key descriptive text without taking up space in your actual ad. For example, a location extension can help you gain another coveted spot in Maps, or you can use price extensions to showcase specific services to increase sales.” said Callum Davies, one of the authors of the book “The Must Have Guide to Google AdWords” in an interview.
Considering the number of extensions available, it is easy for the marketers to find the ones that suit best their campaigns, in order to achieve marketing success. According to Google reports, the ads that use extensions improve the clickthrough rate by 10 to 15 percent, and they could also improve the quality score.
- Leverage the power of Google Maps
Google Maps can be very helpful, especially for small businesses. By using the map extensions when setting up a My Business account, it is easier for users to discover your business, and there are also higher chances that they will visit it, moving you a step closer to achieve marketing success.
Jet Saini, the CEO of Drip Digital explains: “There are three keys to your maps ranking: distance, relevance, and prominence […] First, Google will factor in your distance from the person conducting the search, as well as how closely your listing matches what they’re looking for. Your prominence then comes into play, based on things like SEO rankings and reviews for your business. To show up on Maps results, you need to provide detailed business information and use strategic location keywords so you can be better optimized for local searches.”
- Double down on content production
Although researching which keywords would be suitable and including the best in titles, meta tags and more is a very important step. Constantly posting new quality content is what will make the difference in a long-term SEO and marketing strategy.
The content should be customer-oriented, and it shouldn’t necessarily sell something. It can be an informative article or even an entertaining one, in order to become a reliable source for your customer, and not be just a seller. Moreover, the constant updates of your website will also help you build your authority with Google.
- Start (ethically) building quality backlinks
Your SEO rankings can be improved not only by on-site efforts, but also through quality backlinks. By creating quality content, it will also be linked by others on their own websites, therefore becoming a reliable source of information, increasing your brand authority.
Backlinks can also be created by joining high-ranking business directories like MapQuest and Yellow Pages.
However, the trend is to build backlinks by creating relationships and interacting with other users and content-creators. According to marketing expert Neil Patel, once you start interacting with content creators by telling them you enjoyed their article so much you shareded it on your website, there is a high likelihood that they will soon do the same. As a result, this will this buildbrand awareness as well as develope key relationships.
Many potential customers will reach you through Google. The use of suitable keywords is essential for the growth and success of the business, but the tips mentioned above should also be followed, as they will only get you closer to success and help you strengthen your brand’s online presence.
For more information about each tip or instrument, read the original article on the Entrepreneur website.
Healthconnexions is a great resource, for more information on marketing in the healthcare industry, Find the answers to your questions by contacting us at info(at)healthconnexions.com.
One of the steps to create websites is to obtain traffic, and the most important goal for website owners is getting the largest number of visits to the site. Traffic sources are numerous, including free and paid sources, and, of course, the most important source is organic traffic.
Sourced through Scoop.it from: searchfacts.com
Targeted visits, or targeted traffic as some may call it, are a term defined as a reference to visitors who come to your website from well-known search engines. On top of those search engines is Google, through which there are unpaid search results that allow you to get search traffic by being in the first page results of search engines. The targeted visitor traffic is the opposite of paid visitor traffic, which determines the traffic resulting from paid ads, such as Google AdWords.
Visitors who make up search engine traffic find your website after using a search engine such as Google or Bing, meaning that they are not "referred" by any other website, but rather they find your website through typing targeted keywords in search engines.
The easiest way to increase organic, or targeted traffic, to your site is to post high-quality and related content on your blog or website regularly. This is just one of the strategies used to gain more new visitors. This method, which is to regularly publish renewable content on your site either by checking your website ranking and modifying it by adding new content, or posting similar content, is part of the SEO strategies called the internal SEO improvement of your site in order to gain more visitors.
Targeted traffic is obtained from the site appearing in user search results of search engines such as Google, Yahoo or Bing. Search traffic is free traffic, and this is what website owners want.
What is targeted traffic?
Targeted traffic—as I mentioned previously— is the term used to describe visits to any website that comes from search results and search engines, and not through paid ads.
When users type, for example, a query about a specific word they want to know about, in any search engine (such as Google or Bing), a set of results will appear that will mainly include pages categorized in the top positions and a set of ads that are usually labeled as the "ad" to be distinguished from free organic results.
When the researcher clicks on any of the unpaid search result links and visits the website, this is recorded in the analysis tools from Google Analytics as organic search traffic.
What is the difference between organic and paid traffic from search engines?
The main difference between targeted traffic and paid visits from search engines is that organic traffic is free, while paid visits pay to advertising companies such as Google AdWords, to get targeted visitors from search engines.
There are two ways to get traffic from search engines. The first way is to rank your website at the top of search results using SEO technologies, and the second method is to use Google ads to place your website on related results with the ad.
By optimizing your search engines, you can get free traffic to your site 24/7, but it’s not instant. It takes some time for the SEO methods of your site to pay off by showing results for your site in advanced rankings among the sites.
Another difference between organic and paid traffic, also referred to as SEM, is that once the paid advertising traffic to your website has stopped, traffic to it will decrease, while with organic traffic, you get traffic as long as you have high rankings and increase thequality of the content overtime, ensuring it is useful to your site visitor. To read more about the differences between organic search and paid search, visit the source of this information at the SearchFacts website.
How important is organic traffic?
Organic traffic is the most important form of traffic that you can access on your website. It is more important than paid traffic, Facebook traffic, or traffic from other social networks.
The reason is simple: The search traffic is targeted, continuous, and growing as long as your site is renewed and well configured for internal SEO and external SEO.
Users who type search queries in search engines have a very specific intention of their request, and if you can provide them with a solution or answer to their question, you could potentially gain a new customer, email subscriber, or follower.
In addition, organic traffic is important because it increases the confidence of the site, and this has a number of additional advantages.
Users trust Google and first-rank websites in Google are trusted by users. Without visitors’ trust in them, they reach top rankings in search results. This means that an organic visitor is more likely to convert more than a visitor coming from Facebook or by some other means, which works for you as free advertising.
What are the best ways to increase organic search traffic?
The best way to increase search traffic and get more traffic from search engines is to follow clean SEO practices for your site.
SEO is the process that must be followed to improve your website so that it can rank higher on search engine result pages (SERP).
There are more than 255 factors that raise your site’s ranking on Google, but the most important ones are:
1 – Post the content users want to read.
One of the characteristics of users who use the search engine to search for information is that they have a very specific intention. Your job is to meet their intentions by providing them with the right type of information. To do this, you need to do a search on your keywords and find out which keywords you will target with your content. For the page to have many opportunities to rank organically in search engines, it must target a specific keyword or topic. Certainly, pages that target multiple keywords will receive targeted visitor traffic. By contrast, pages without any keywords at all will not receive organic traffic.
2 – Include keywords and related search terms in your page’s title.
The page title is one of the most important SEO factors. The title is used by search engines to get an idea of what the page is about and is also displayed in search results. A good page title includes search terms that users can recognize, and is interesting so that users are encouraged to click on it and visit your website.
3- Get links from other websites.
Getting backlinks from other related websites that do not have the no-follow attribute work as "trust votes" improves your site’s ranking.
4- Create easy-to-use websites.
The ease of the site is a direct and indirect SEO factor. You need to develop websites that load quickly, are easy to use, and are error-free in SEO. Failure to do this will reduce your chances of getting organic traffic from any search engines.
For more information on how to create SEO-friendly websites and rank high in search engine results, read the SEO Starter Guide from Google.
In the explanation, we discussed and summarized the following topics:
What is organic traffic?
Organic traffic is the term used to describe website visits that come from organic search engine results, not paid ads.
What is the importance of organic traffic?
Organic traffic is important because it targets the site. Users who visit your website through organic search engine results have a very specific intention.
What is the difference between targeted organic search traffic and paid search traffic?
The main difference between organic traffic search and paid search traffic is that organic visitor traffic is free, while paid search traffic is done through advertising companies such as Google AdWords. With paid traffic, you pay the search engine every time someone clicks your ad (pay-per-click) and visits your website.
Health Connexions seeks to help healthcare organizations build a stronger online presence through digital marketing solutions that focus on meeting business goals and increasing sales. If you are interested in reaching the highest rank in the search results and getting targeted visitors, view our services at Health Connexions or contact us at info(at)healthconnexions.com.
The most common misconceptions related to SEO concern building links. Those links can be internal to your site and involved with linking your site’s topics, or external links from trusted sites from Google. These sites from Google have emerged over the years as a result of experiences and case studies carried out by website owners and specialists in SEO explanation of websites. This is due to the rapid growth of the SEO industry. To find out more, we invite you to read the article.
Sourced through Scoop.it from: www.searchenginejournal.com
Some bloggers take Google’s instructions on SEO the wrong way and publish them in the form of tips for bloggers on their site, or through other sites, as an extensive explanation about some of the ways search engine optimization can raise site classification.
These six misconceptions deserve knowledge and must be studied carefully, and we are publishing them to correct the myths about them, which some bloggers may have entrenched in the minds of some, especially those eager to top the ranking.
1-The internal links can put you in trouble.
A common misconception is:
When you use internal links that contain anchor text on the keyword, you run the risk of your site being penalized by Google.
You may have read on many websites that internal keyword-rich links are a risk to your site and should be avoided. This is not only a wrong idea, but also bad advice because the internal links are very good in the field of preparing your site for search engines, and it is an important part of the internal SEO at the on-page level.
Here is why internal links are useful:
- Search engines help discover more pages from your website.
- They help users to know more about a specific topic.
- Search engines help identify the most important pages of your site by tracking those links.
- They increase the time users spend on the site as well as the number of pages per visit.
What are the best ways to link the internal pages of your site?
- Do not use more than 7-8 internal links on a single page. Any topic or post page that you place on it should not exceed 7-8 internal links at the most.
- Do not always link to the same page or pages but try to change your link.That is, do not place the same word and the same link on all pages, but type in the meaning of the target word while remaining on the same link.
- A great way to use the internal link is to add “related posts” at the bottom of each article with links to 4-5 related pages.
2-The only way to increase your rankings and enhance SEO is to build external links (backlinks).
A common misconception is:
Building links is the only way to increase your website’s ranking.
This is a misconception that has greatly affected all search engine optimization systems. The science of it is not limited to building links only, but there are many foundations for your site that are subject to SEO, such as structuring your site and friendly links to the search engines for your site, as well as the site map, etc.
Many companies selling links to make a quick profit started selling link packages and tricked several people into believing that building thousands of links to the site is working to benefit SEO for site owners. Those companies insinuate in that false propaganda, that the classification is related to building the largest number of backlinks to your site. They do this as well as exploit the lack of awareness of some website owners in the process of preparing the site for search engine optimization. But in reality, building links of this kind can lead to sanctions against websites and site owners losing their rankings after the release of Panda and Penguin; the purpose of the updates was to reduce the visibility of low-quality sites such as sites that are a low-value addition to users and sites that copy content from other websites or sites that are not very useful.
The question here is if link-building is not the appropriate way to increase rankings, how can I promote my site?You can promote your site and increase its popularity without building any backlink for it by leaving it to users who will raise the profile of your site due to the richness of the content.
You can enhance SEO and promote your website without building a backlink by doing the following:
- Add your site to search engines.
- Create a mobile-friendly and responsive website.
- Create an application for your site and publish it on Google Play.
- Publish articles referring to your site in forums or high-profile sites.
- Keep your site fresh and renewed.
- Share the topics of your site on social networks.
- Write about the latest news in your site niche, which means if your site is for news, talk about the latest news (Majoring in one niche).
3-Guest posting is a valid way to get links.
A common misconception is:
Guest posting is a legitimate way to build links that point to your website and improve SEO.
A wrong idea that gained importance after Panda and Penguin is the idea that guest posting is a valid way to build links to your site. Indeed, it’s a great way to build a normal backlink for your site, but overusing it can lead to Google penalties.
The link to your site must be naturally placed within the article, and you must put articles that refer to your site in websites similar to yours in the content. To read more about how guest posting can affect your website ranking, visit the source information at the Search Engine Journal.
4-Google uses the same ranking algorithm as Bing and Yahoo.
A common misconception is:
SEO for my website is ranked high on Google, so it should rank high on Yahoo and Bing as well.
Many website owners say: “My website is on the first page of results using Bing and Yahoo,” but you should know that the search engine for Yahoo has acquired Microsoft and has been merged with the Bing engine, but it is not merged with Google.
What needs to be clarified is that Google’s ranking algorithm is different from that used by Bing, despite the fact that Yahoo uses the same algorithm that Bing uses.
Google has a more sophisticated set of rules that are constantly changing, while Bing follows a different pattern.
Good SEO practices apply to both search engines, however, the website can rank higher in Bing when:
1- The site domain is outdated (more than 1-2 years old) and the content is renewed.
2- The site shares many Twitter and Facebook posts.
3- There are a lot of text links for targeted keywords on various sites – while Google and Panda and Penguin have begun punishing websites with many keyword-linking links, this tactic seems to work well in Bing.
5-Off-page is more important than page-level SEO.
A common misconception is:
Website promotion is more important than the content on the site and the search engine optimization on the page.
Off-page search engine optimization is what happens outside the boundaries of the website (for example, link building, guest posting, social media marketing, etc.), while page-level search engine optimization is on the actual website (settings that you can apply to the private website to improve its usability and publication in search engines).
The misconception here is the belief that off-page SEO is more important for classification purposes than is inside the page. The truth is that both sides are necessary, but the search engine optimization for your site is a must for the best results.When you start a search engine optimization campaign for your site, first you have to make sure that the site optimization for the search engines inside the page is done correctly. One of the first steps is to review the search engine improvements inside the page, and identify any important problems related to the page and improve it.
6-Highly competitive keywords can bring more targeted traffic and enhance SEO
A common misconception is:
If you want natural traffic from search engines, you should search for highly competitive keywords.
When you use the Google Keyword Tool to search for your keywords, it is natural that you choose keywords with high traffic;this way, you will earn more traffic to your website. This is a misconception because highly dynamic keywords are also highly competitive keywords. As a beginner, it is difficult for you to raise your rank, competing against large sites that dominate certain keywords. The result will be zero visitor traffic and poor SEO. To avoid this problem that most novice bloggers fall prey to,target low-competition words or long-tailored keywords that are easy to rank, and once you get to the top positions for some low-competition keywords, you can follow mid-and high-competition keywords that will bring more visitor traffic.This means that you will need to develop your site over time and step by step.
Many SEO misconceptions remain circling the web due to the confusion caused by various Google updates. The search engine optimization rules change all the time, and if you don’t follow recent updates, you might end up baffled.If you are interested in improving your site’s search engine optimization and getting organic visitors, we invite you to check out Health Connexions.
If you are interested in learning more about Health Connexions services, contact us at info(at)healthconnexions.com.
The RoleFit Survey is changing how businesses recruit. This innovation saves companies significant time and money by picking up the slack left by traditional hiring methods, ensuring that the right person is hired for the right job. This summary succinctly explains HealthConnexions’ webinar on the subject.
Sourced through Scoop.it from: healthconnexions.com
Health Connexions’ work and innovations provide significant aid to businesses in search of new marketing and recruiting techniques, and the RoleFit Survey is no exception. The presenter of the webinar defines the aforementioned survey tool as a recruitment service that brings all applicants responding to a certain job posting together in a concise and clear way, listing them by rank.
The survey tool’s legal qualifications and examination by a third party ensure that the survey truly produces the results that it promises. The RoleFit Survey scrutinizes an applicant’s aptitude in many areas of competency in order to certify that the most qualified and most fitting individuals are placed at the top of the ranking system. This rigorous study of each applicant allows companies to feel confident that whoever they choose to hire is the best person for the job. The recruitment tool’s focus on multiple competency areas also aids companies in considering factors outside of hiring, such as identifying leadership characteristics, projecting potential career paths, and monitoring employee engagement levels.
The first speaker following the introduction, Dawn Van Dam, addresses the wide use of RoleFit Survey throughout seventeen time zones, despite the fact that advertisement of the survey has been fairly minimal. The survey tool works well for companies who seek to improve their recruitment processes. In fact, in 2013, companies who determined final candidates for open positions using traditional recruiting methods found that 51% of those final candidates failed their background checks.
Traditional hiring techniques also have led to available positions requiring twenty-one to twenty-two weeks and eighty-six hours to fill, on average. Usually, half of those eighty-six hours are spent on narrowing all applicants into a short list. The RoleFit Survey turns these forty-three hours of works into mere minutes, leaving recruiters with job-tailored applicant short lists, ranked according to applicants’ competency in many different areas. The survey tool therefore helps companies save both time and (on average) $1,260 for every hire. When it comes to recruitment, this tool’s capabilities far surpass those of typically-used personality tests.
This leading-edge survey tool is the only option on the market that considers an applicant’s actual aptitude on the job, not just their experience and their ability to convince the hiring manager of their potential.
The RoleFit Survey presents every applicant to a particular job posting with a survey that takes ten to twelve minutes. To set up the survey, employers need only create a job profile and paste the survey link into their job posting. The recruitment survey results produce three kinds of output reports that can be utilized by different individuals and for varying purposes, in line with a company’s needs.
The Comparative Report looks at the fittingness of an applicant for a particular job, marking each applicants’ competency in various areas with red, yellow, and green marks and ranks applicants by their score according to these marks. This kind of report is designed for use by recruiters and hiring managers.
The Vault Report sees how applicants measure up to a normative database of thousands of other RoleFit Survey takers. Hiring managers and recruiters can utilize the Vault Report to create interview questions, and employees can use it to see how they rival others in their field.
The final report produced by the recruitment tool, known as the Career Guidance Report, is designed to help employees and applicants discover if there is a job that they would better fit than their current role or the ones they are applying for, by assessing applicants in comparison to a database of more than 1,200 jobs.
The second speaker, Gary L. Melling, demonstrates how to use the RoleFit Survey from a recruiter perspective. The formatting of the recruitment survey program allows a company to customize how applicant survey information is presented to them, such as selecting the minimally-accepted range of scores and narrowing which results from a certain job posting are shown. The survey tool utilizes multiple algorithms, even looking at behavioral factors. Each of the three types of reports include a wealth of information and specific details, like the significance of the fifty-four competency area scores.
A demonstration of how the survey tool can be used in an employee’s repurposing is also provided, showing how new information about an employee’s abilities can be ascertained through the Career Guidance Report’s recalculation of competency scores within a certain job family. The RoleFit Survey can also pinpoint if an applicant has been honest in their representation of themselves and can be used as a company’s sole recruitment tool.
Learn more about how Health Connexions can help your business improve the efficiency of its recruiting process and in other areas through online tools and marketing strategies. Contact us at info(at)healthconnexions.com.
The development of data science and predictive analytics in healthcare is incredibly useful and important in ensuring the best possible outcome of patients’ healthcare plans. However, and understandably, there are several concerns regarding the technology. If the correct steps are taken to make certain the technological abilities are used correctly and in concert with healthcare providers’ expertise, the positive effects of predictive analytics can substantially increase the quality of healthcare.
Sourced through Scoop.it from: data-science-blog.com
Predictive analytics can bring the best possible healthcare to every patient. For example, data science can predict which, if any, patients have tumors or which patients show a risk of re-admission. The health service provider can then reach out to those patients and bring them the care that they need. There are also many less obvious ways to implement data science in the healthcare field.
While data science brings up several potentially positive aspects, skeptics say that such medical information should not be as accessible. Others note that results drawn from predictive analytics are not reliable enough and would put the patient’s health at risk with expensive and unnecessary procedures. On the other hand, a medical doctor has the final say as to what to do, and there are positive elements for the future of technologies.
Healthcare providers have the ability to combine medical records with external data to assist patients in becoming more intimately connected with their personal experiences in healthcare.
Predictive analytics can also be used to produce feasible treatment advice for a patient. Patients’ home addresses can be used with other available information to educate patients on the number of practicing surgeons close by or other related information that can aid in providing services otherwise unavailable. A patient can then use this information to design a treatment plan that is convenient and best for them. Plus, similarly made predictive models can be constructed to predict the development of diseases. As a result, a medical team can look at a trajectory of a patient’s illness and use it to determine when/how to continue on to the next step of their healthcare plan.
Data scientists play an integral role in the healthcare industry. Using predictive analytics has proven to thoroughly enhance patients’ conditions. However, data science must be implemented with the intention of improving patients’ lives, not only for the sake of convenience.’
To find out more about predictive technologies and their effect on healthcare services, check out the source article at Data Science Blog.
Predictive technology in healthcare is just one example of how technology can improve communications for healthcare providers. However, with all the emerging technology in this field, sales are becoming increasingly competitive. This is why Health Connexions connects your business with a team of experts that specialize in leads to sales. We will work directly with you to transform your business and get you the sales you’re aiming for. Contact us today to book a discussion at info(at)healthconnexions.com.
In the past year, there have been quite a few new innovations in the life sciences. One such innovation is the Internet of Things. Michael Farrell, the CEO of ResMed, coined the term when he became vocal about how it has become incredibly important to his company.
Sourced through Scoop.it from: blogs.perficient.com
In the past year, there have been quite a few new innovations in the life sciences. One such innovation is the Internet of Things. Michael Farrell, the CEO of ResMed, coined the term when he became vocal about how it has become incredibly important to his company.
ResMed is a medical device company that created the AirMini, the world’s smallest CPAP machine. What really sets IoT apart is that its users are connected to their own data. It comes with an accompanying mobile app that lets users manage and control a variety of therapy and comfort settings. Plus, they can view 30 days of sleep data that helps them track and improve their therapy. Currently, RedMed has over two million patients who are monitored remotely each day using company medical devices connected to the cloud. Clearly, this device can become an integral part of a product’s success. This is just one example of how it advances medicine and improves patient. There are even more applications that could serve a number of different companies. Here are six IoT applications that are integrated into the life sciences:
- One could create sensors on machines to improve reliability and make production more efficient.
- Sensors can be used to reduce machine failure in production.
- Sensors send data to help improve the product for the patient.
- Motion sensors and facial recognition on mobile devices monitor intake.
- Multiple medical devices can be managed at once and better detect machine repair.
- There are also wearable devices that measure a patient’s body traits and then communicate this information to the patient’s medical team.
The possibilities with IoT are continuing to unfold as more and more life science corporations start to integrate these six applications into their daily operations to better suit the patient’s health needs.
To learn more about IoT and its involvement with life sciences, check out the source article published by Perficient. Blog.
With these kinds of technological advancements, the life sciences industry is becoming more competitive than ever. The experts at Health Connexions can help you with lead generation by working directly with you to evaluate the best strategy for your company. Contact us today to book a discussion at info(at)healthconnexions.com.
Jane Osbourn, vice president of Research and Development at MedImmune, shares her experience and insight regarding biotech entrepreneurship. Her main piece of advice relates to risk and reward and the direct connection between the two in entrepreneurship. She goes on to note that successful business endeavors hinge on taking risks and expanding and that an entrepreneur’s biggest struggles are internal.
Sourced through Scoop.it from: www.europeanpharmaceuticalreview.com
Jane Osbourn is the vice president of Research and Development for BioSuperiors at an AstraZeneca company called MedImmune and shares her experience and insight regarding biotech entrepreneurship. She also manages the MedImmune campus in Cambridge, she is the chair of the UK’s Bioindustry Association, and at Cambridge Enterprise, she is a board director of Babraham Bioscience Technologies. Clearly, Osbourn is an experienced networker in the health and sciences field. She recently shared the following advice for anyone else with a career in the life sciences.
First, Osbourn says that small risks will pay off when one is focused on their research: “Great science is an entrepreneurial endeavor, and any great entrepreneur will tell you that when you’re pursuing a new venture, risk and reward go hand in hand; development of a potentially lifesaving medicine is no different,” she says. She recommends to not be afraid of failure or of taking risks when it comes to entrepreneurship. After all, this is part of the process. She recommends making educated risks when it comes to entrepreneurship.
Jane Osbourn speaks further about intelligent risk-taking by noting that this can make or break a new business venture. For example, someone could be highly intelligent and successful, but unlikely to branch out into a new industry, or to develop new technology. Because that person is afraid to take these small and calculated risks, they are not likely to be well-known, and they’ll be dispensable to their clients because they are only replicating the services that many other corporations can provide.
Finally, Osbourn notes that the biggest barriers she encountered are internal. To combat them, she started believing in herself and began to pursue what she believed in. It is also important to trust your strengths and never doubt yourself, as this mindset will only hinder you from your making your goals reality.
For more information regarding Jane Osbourn and her insight concerning biotech entrepreneurship, visit the source article at European Pharmaceutical Review.
At Health Connexions, we are firm believers in the power of taking calculated risks that can ultimately pay off in a big way. That’s why we offer our Invention Evaluator, which provides an objective analysis of the technology, intellectual property, and commercial potential of an invention or idea. Contact us today at info(at)healthconnexions.com to discuss.
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