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The Legal Geography of Cannabis

The Legal Geography of Cannabis

Some states have officially established into law the use of marijuana – legal use. Not only in terms of medical use, but also for recreational use. It appears that in present times Americans favor this legalization more than ever before. While there is still a long road ahead for the U.S. to fully support legal marijuana, there is significant alteration in juxtaposition to years ago.

Sourced through Scoop.it from: qz.com

Some states have officially established into law the use of marijuana – legal use. Not only in terms of medical use, but also for recreational use. It appears that in present times Americans favor this legalization more than ever before. While there is still a long road ahead for the U.S. to fully support legal marijuana, there is significant alteration in juxtaposition to years ago.

 

The legal geography of cannabis in the U.S. is thus far 11 states that legally authorize marijuana for recreational use. Vermont, Washington state, Washington D.C., Oregon, Michigan, Alaska, California, Colorado, Maine, Massachusetts, and Nevada. There are other states that are still in the process of attempting to legalize marijuana entirely, such as, North Dakota and Ohio, while Utah and Missouri have legalized medical marijuana along with 20 other states. Clearly, Americans are advocating for an expansion of the legal geography of cannabis.

 

According to Steve Hawkins, whom is an executive director of the Marijuana Policy Project, “We hope the results of this election will inspire Congress to finally start addressing the tension that exists between state and federal marijuana laws in our nation.” Many years ago, there was controversy and stigma regarding the use of marijuana. Some would claim that such drug should not be used. As years passed by, using marijuana for medical purposes became a somewhat acceptable argument. The legal geography of cannabis is more widespread than in prior times. Now, it appears that the use of marijuana for not only medical purposes but also for recreational use has gained its acceptance throughout the U.S., Marijuana is not fully supported by the country however, there is more acceptance towards it compared to prior years.

 

The topic of whether marijuana should be legalized or not has definitely shifted within the past years. As a matter of fact, the election results from 2018 are a prime example of this shift of opinion and approval. Republican Pete Sessions strongly opposes the use of marijuana, while Democrat Colin Allred claims that marijuana is of great benefit for veterans. Allred is currently winning against Sessions.

 

For more knowledge on the topic of the legal geography of cannabis in the U.S., visit the source information at the Quartz website.

 

For additional information regarding to health-related regulation articles., contact us at info(at)healthconnexions.com or visit www.healthconnexions.com/.

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How to Target Visitors from Certain Countries through SEO Technologies

How to Target Visitors from Certain Countries through SEO Technologies

Targeting visitors from certain countries is very important for you to get visitors interested in what your website offers, and this is achieved through targeting your visitors and determining their exact location. In this article we address the importance of defining the target country for the site, along with the most important ways to target visitors in specific countries using SEO and its various techniques.

Sourced through Scoop.it from: www.shoutmeloud.com

There are many sites that provide a set of services that target a specific region or country or provide content that interests visitors in that country. When running this type of site, you need to target visitors from this region only, without entering into competition with sites targeting other countries without success. In this article, we will explain the importance of targeting and how to target visitors from certain countries through SEO technologies.

 

The importance of determining the target country for the site

 

Most of the sites on the web are websites for companies or websites that sell products like electronics. These type of sites need to target only a specific region and link the site to the same region. For example, a site that wants to sell its products inside Egypt must target only Egypt, so visitors from other countries will not benefit.

 

Also, the results of Google differ from one country to another according to Google’s vision of the relevance of this topic to the user’s geographical location. An example of this occurs when writing the word “banks” in the search engine. A user from Germany will see German banks in their search results, but when an Italian user writes the same word in the search engine, they will see Italian banks in the results.

 

The international targeting factor is especially important for generating visitors’ interest in your site field. However, if you want to direct your site to several countries, do not use any geographic identification so as not to lose visitors from other countries. This approach fits general and news sites that target many countries.

 

Ways to target visitors from specific countries through SEO technologies

 

SEO is the science of search engine marketing and of making a site compatible with search engine algorithms, which means that the sites in the first results of the search engine appear first if they have words that are relevant to the site niche.

 

Among the services that SEO specialists provide is targeting visitors from specific countries who are expected to be interested in the site’s content to increase the number of site visitors and achieve its goal, whether it is to increase sales or profit from ads or provide services. Here are the most important ways to target visitors from specific countries through SEO techniques.

 

1. By stretching the domain

The domain is a very influential factor in the search results and when choosing an extension for the domain specific to a specific country such as the United Kingdom of the United States. It facilitates your visibility to visitors, instead of expanding the circle of competition with many sites. To know more about domain extensions and how to it helps you, visit the source of this information at the ShoutMeLoud website.

 

2. Using Webmaster Tools

You can tell Google about the country you are targeting through your account on Google Web Master Tool. To choose the target country, enter your Google Web Master account and choose the site you want to specify its targeting. From the side menu click on search visits, then international targeting. From the box provided choose the country you want to target.

 

 3. Via Google Business

One of the factors that you can target visitors from certain countries is linking your geographical location to the target country through a Google business account or Google Places. This ensures that the location of your company appears when searching on the map within the target country.

 

4. Through content related to events inside this country

When targeting a specific country, you must provide content related to that country and use the dialect prevailing in this country. You can also research the most popular topics in the target country through Google Trend and specify the name of the target country. You will then see the most important topics that concern people.

 

5. By getting links from sites inside this country

It is very important to have backlinks pointing to your site from sites within the target country, and the links to your site should end with the extension for that country. This makes your site closely linked with this country.

 

These five techniques are the most prominent ways to target visitors from certain countries through SEO technologies to achieve the largest number of visitors beneficial to you and your site. These ways also allow you to narrow your site’s circle of competition with global sites without interest.

 

If you need help using SEO technologies to get targeted visitors from certain countries, then Healthconnexions has the solution for you. Contact us at info(at)healthconnexions.com for more information.

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How Technical SEO Can Help Your Business

How Technical SEO Can Help Your Business

Preparing your site for the crawling of search engine spiders is vital. An important factor in this process is proper utilization of the technical aspect of SEO: what you must do in On-Page and Off-Page optimization in order to improve the page performance and raise its efficiency. This involves solving your website’s technical problems and making it user friendly and more able to satisfy the user. To find out more, we invite you to read the article. 

Sourced through Scoop.it from: blog.hubspot.com

Technical SEO is a very important element in the process of readying your site for search engines. If there are issues with the SEO technology process, your efforts to improve your site for SEO may not achieve the expected and desired results.

 

So it is important to make sure that you understand what SEO or Technical SEO is and how to properly handle them on your site. Performing a technical SEO audit on your website and fixing any potential problems will make sure you do not have to deal with these same problems again.

 

Technical SEO is the process of improving your website for the crawl and indexing stage. By using Technical SEO on your site, you help search engines to access, crawl, interpret, and index your website without any problems.

 

Search engines use several classification factors—such as site speed, safety, and mobile-friendly design—to determine what is displayed in search results. Technical SEO is comprehensive terms for activities that help crawlers of search engines perform their tasks, allowing them to index your site in the correct way and to do their work inside your site. This means that the site is technically configured to do indexing or crawling robots.

 

Search engines are adjusting their ranking techniques all the time for search algorithms. Google is believed to change its search engine algorithm from 500 to 600 times a year! Technical SEO for your site must continue to keep pace with updates to search engines, especially in the field of classification of sites.

 

Does Technical SEO differ from other types of SEO?

 

Technical SEO tactics, by simple definition, are anything you do to improve your site classification other than content and links, such as improvements to the structure of your site, the transfer to hosts, fast servers or site security, etc.

 

On-page SEO: Refers to your site’s optimization of page-level search engines such as content layout, image enhancement, and internal linking practices between topics, etc.

 

Off-page SEO: includes everything that you do with regard to the site and the content outside the limits of your site, such as securing high-quality links by posting on social networks and the guest post in high-quality sites, and other things that build external links to your website.

 

To read more about the differences between On-page SEO and Off-page SEO visit the source information at HubSpot website. 

 

Internal page-level SEO indicates your site is optimized for page-level search engines such as content layout, image optimization, and internal linking practices between topics, etc. Technical SEO outside the page level includes everything that you do with regard to the site and the content outside the borders of your site, such as securing high-quality links by posting on social networks, the guest post in high-quality sites and other things that build external links to your website. The Off-page technical SEO process also includes a specific dependence on the quality of your content that makes the sites agree to host your content or link to you again.

 

Remember that technical SEO techniques are in your control. When you apply them, they provide you with a great opportunity to focus on achieving the business’s goal, which is a sure way to increase the chances of your site appearing on results pages.

 

What is SEO?

 

First of all, let’s summarize what SEO is. The simplest definition is that SEO is the process of optimizing your website for search engines. SEO means:

  • Assurance that search engines can access and index your website without any problems.
  • The presence of high-quality content that matches the intention of the researcher.
  • Search engine crawlers have the right signals to understand the structure of your website.
  • The search engine spiders understand the meaning of your content.
  • Internal and external SEO adjustments and improvements give search engine algorithms confidence in your website and its ranking is higher than other sites.
  • Once you’ve done all of the above correctly, your website will be a friend to search engines and filter to appear in search results for many searches (related to your content).

 

Technical SEO Best Practices:

 

  • Find errors on your site.

 

One quick way to get started is to find and fix existing site errors. These errors may be technical (as they prevent crawlers from indexing your pages correctly), such as writing wrong orders in the Robot.txt file or the .htaccessfile…or your site has broken links that you must discover and fix by using this site to detect broken links in your site and fix them.

 

In the worst scenario, search engines cannot index your site at all as a result of these errors, so cleaning them from your site is a necessary first step in any technical SEO project.

 

For users of Blogger and sites other than WordPress, you can use the previous site to detect and repair broken links to your site, but if you are using WordPress, I advise you to use this add-on to your blog:Broken Link Checker. Activate it, and it will inform you periodically of any broken links on your blog.

 

  • Select the preferred link for your site that you would like to appear on search engine results.

 

When setting up your website or blog, you need to select your preferred domain. By doing this, you direct the search engines to see what kind of differences regarding your site’s URL you want to use.

 

Mostly, the website can be accessed by default using www or removing www in front of the domain name. For example, if your domain is example.com, your website can be accessed via https://www.example.com and https://example.com (i.e. without www). Although this is good for users, it is confusing to search engines because they consider this to be two different websites. This means that you may experience indexing problems, duplicating content issues, and page rank loss. To solve this problem, you need to set your preferred domain and inform the search engines about your choice.

 

  • www or without www?

 

One of the questions many people ask is whether to use www in front of the domain name or move to a version other than www. There is no advantage to technical SEO in choosing one format over another; it is a matter of personal preference. I prefer to have www in front of the domain name of the blog because it seems more natural to me, but there is nothing wrong with you deciding to use your website link without www. What is important is that you inform the search engines of your decision and that the link is consistent throughout the life of your website.

 

  • Improve your Robots.txt.

 

Once you have set up your preferred domain, the next step is to check and improve your robots.txt file.

 

Robots.txt is a text file located in the root directory of your website that provides instructions for search engines to find your website pages that they can crawl and add to their index, as well as restrictions on some files on your site that prevent search engines from indexing them. The format of this file is very simple, and in most cases, you do not have to make any changes to it. But it is important to check and ensure that there are no wrong directives in it that will prevent search engine crawlers from indexing your website.

 

  • Improve your URL structure.

 

The next element in your technical SEO checklist is a review of your website’s URL structure. The URL structure of your site means coordinating your URLs in order to improve the SEO of your site and its structure for search engines. The requirements include the following:

  • Use lowercase letters for words in English titles.
  • Use “-” to separate the words in the URL.
  • Condense the title description to 61 characters.
  • Avoid using unnecessary letters, words, or symbols.
  • Use your targeted keywords in the URL without pre-positioning keywords.

 

  • Improve the structure of your site:

 

Improving the structure of your site is an important element to consider when designing, as a well-defined and hierarchical site structure facilitates the task of search engine crawlers.

 

By improving the structure of your site, you will get better indexing and greater opportunities in achieving higher rankings in the search results for your site. For example, many overlook the divisions of your site from its main page, then a section, and then the site’s topics.

 

Google takes into account the general structure of the website when evaluating a specific page and this is something that should not be ignored. Therefore, you should improve your section pages if you want to obtain a division for your site in Google. In addition, Google mentioned in its guidelines on this matter that a well-defined structure helps webmasters identify important content on their website for Google, which will help a lot in driving important pages to a higher ranking in search engine results.

 

  • Check the title Rel=Canonical to prevent duplicate content.

 

Each page of your website must have a canonical URL. This is defined by adding the <link rel = “canonical” href = “yourpageurl”> tag to <head> of your posts and pages.

 

What is a canonical URL?

 

A canonical URL is a simple way to tell Google which version of the page to consider when indexing your website. The concept is similar to the preferred domain where one page can be accessed through different URLs. You can use rel = “canonical” when you have pages with similar content and to avoid repeating duplicate content problems when adding content to your website from other websites. As a general rule, you must specify a canonical URL for all pages of your website.

 

  • Improve your site’s 404 error page.

 

The 404 page is displayed to users when the URL they visited is not on your website. The page may have been deleted, the URL may have changed, or they may have mistyped the URL in their browser.

 

What is an enhanced 404 page?

 

  • It has the same structure and navigation menus as your website.
  • It tells visitors in a friendly tone that the page they’re looking for is no longer available.
  • It gives them alternatives (suggests other related pages) or a search engine.
  • It makes it easy to return to the previous page, your home page, or other important pages.

 

How do you check your 404-page?

 

The 404-page layout test is very easy. Just open a new browser window and type the URL that does not exist on your website. What will appear in your browser is your 404-page. Don’t spend too much time optimizing your 404-page; just make sure that when the page requested by the visitor is not found, the custom 404 error page appears.

 

  • Improve the sitemap XML file.

 

One of the most important elements of Technical SEO is the improvement of the XML sitemap. A Sitemap XML file is an XML file that lists all the pages/posts available on your website. The map also includes the date of publication and the date of the last update. Search engines can use the XML sitemap as a guide when crawling your website.

 

How do you improve XML sitemap?

 

Optimizing your Sitemap XML file is simple. If you are a WordPress user, optimizing your Sitemap XML file is simple, because by adding Yoast SEO, you can control what to archive on your site and what you should not archive on your site. As for Blogger, the map is fixed and renewed by renewing topics in your blog.

 

  • Add an SSL certificate to make your site’s connection HTTPS encrypted.

 

The most recent technical trend on the Internet now is HTTPS secure communication which is a well-known classification signal and an additional way to establish trust with users. When you install SSL on your hosting or server, whether the certificate is free or paid, you can access your website from https, not HTTP.

 

SSL indicates that any information that is transferred between your website and the server (such as usernames, passwords, personal data, etc.) is encrypted.

 

In the past, secure encrypted communications were important to e-commerce sites, but nowadays all websites should have SSL certified installed. If you do not have an SSL certificate installed on your site, the first thing you need to do is contact your hosting provider and ask them to enable an SSL certificate on your account.

 

  • Site Speed – The fastest site is the best.

 

Another well-known ranking signal is the speed of the site. Google mentions the importance of speed in all SEO recommendations, and studies confirm that faster web sites perform better than lower speed websites.

 

Improving website speed is a technical SEO issue and requires making changes to the website and infrastructure to get good results. The starting point is to check your speed with three tools: Google page speed insights, Pingdom tools, and Google mobile speed tool. The tools mentioned above will give you some recommendations on what you need to change to improve your speed.

 

In general, what you can do to increase your website’s upload speed is the following:

  • Upgrade your server to use a 64-bit operating system if you use a private server for your site.
  • Improve the size of your photos. There are some tools that can help you reduce image size without affecting image quality.
  • Reduce the use of plugins if you use WordPress.
  • Upgrade WordPress and all add-ons to the latest versions.
  • Do not use a heavy pattern for your site that contains flashes, etc., but use the quick, simple, error-free template.
  • Optimize and reduce your CSS and JS files.
  • Avoid adding too many scripts at <head> from your website.
  • Ensure that your site is compatible with mobile devices.

 

Having a website compatible with mobile devices is not optional, but rather is based on Technical SEO. Often the majority of users are using mobile devices, especially with the inclusion of a mobile index first by Google. If you do not have a fast and mobile-friendly website, your site will lose upgrades in rank.

 

Mobile usability is part of the SEO technology because once you have a mobile-friendly website that is properly configured; you won’t have to deal with this again. It is also a task that requires technical SEO knowledge on how to set it up.

 

The first thing you need to do is check your website’s usability with this tool from Google. If your website fails the test, you have a lot of work to do, and this should be your first priority. Even if you pass the test, there are a number of things you need to know about mobile devices and SEO.

 

The mobile website must contain the same content as your desktop website. With the introduction of the mobile index first, Google will attempt to classify mobile websites based on their mobile content. Therefore, any content on the desktop must also be available on mobile (including any internal links or other elements available on your website on the desktop). Avoid using mobile popups.

 

  • Split pages and multilingual sites.

 

If you have content on your website in more than one language, i.e. multilingual, then you need to take advantage of the Hreflang feature to provide Google with more information about the structure and content of your site. This will help them provide appropriate content to users (i.e. to show the content of your Arabic website to foreigners in each language) and will also help you improve your site for search engines (SEO) by avoiding recurring content and indexing problems.

 

For more information on how to deal with multilingual sites, read this guide from Google, and also this guide from Google.

 

If you have reached that point, you will likely have a good idea now about what Technical SEO is and why it is handled separately from On-page SEO and Off-Page SEO. 

 

Even if you have done this before, it’s always a good idea to check technical SEO techniques for your website.

 

Conclusion:

Technical SEO consists of a number of scans and settings that you need to optimize your search engines to crawl and index the website without any problems. In most cases, once you have optimized your site to search engines by configuring it in the correct way through technical SEO methods, you will not have to deal with it again, other than performing periodic SEO checks for your site.

 

Technical SEO needs some technical SEO knowledge to perform some tasks (such as improving page speed, adding structured data, etc.) but it is necessary to do so, or your website will not achieve SEO for it to raise its ranking in search results.

 

In order to help you with business marketing, Health Connexions has many marketing solutions to help you succeed with your business and help you with Technical SEO. If you are interested in learning more about our services, contact us at info(at)healthconnexions.com.

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How to Write a Professional Article Compatible with SEO Requirements

How to Write a Professional Article Compatible with SEO Requirements

This article discusses how to write a professional article in compliance with the SEO Terms and Conditions. Writing an article that is subject to the rules of SEO is important in producing search results and reaching the page or first result in Google and other search engines. By following the suggestions made in this article, you will learn how to write an article compatible with SEO.

Sourced through Scoop.it from: www.mobidea.com

In order to write an SEO-compliant article, you first have to differentiate between the two SEO types. Search engine optimization is divided into:

 

On-Page SEO-

                         

On-page SEO is the type of SEO that relates to configuring your pages for search engines, for example, by paying attention to titles or page loading speed, etc., which is related to the article and the way to make the article top the search engines.

 

Off-Page SEO-

 

Off Page SEO is the type of SEO that relates to what you do outside your site to improve your search engine ranking, such as looking for ways to bring Backlinks to your site, or promoting your site through social media pages.

 

So to write an article that is compatible with the terms of search engine optimization, we must follow some conditions and rules and apply these rules when writing every article you want to top the search engines, or reach the first result in the search results.

 

1. Put keywords in the title of the article and its beginning

 

The title of the article is an important element when writing a professional article, and for this you must choose a wonderful title that accurately describes what your article. It is recommended to be between 55 to 65 characters.

Also try to make your article’s keyword appear at the beginning of the title.

 

Search engines give great importance to the beginning of the title during the archiving process, so including the keyword at the beginning of the title of your article can have a significant effect. To know more about choosing keywords visit the source information at the Mobidea website.

 

Also try to guess the words and phrases the user will use to search for your article and put your address as if the researcher would type it in Google; this will encourage the researcher to click on your article and thus increase the percentage of the CTR.

 

 2. Description Meta Tag.

 

The meta code for the description is a very important code that appears at the bottom of the title in the search results. You must put a description for each article you have that does not exceed 160 characters.

 

Therefore, you must pay attention to the article’s description, and as we said, this description appears under the article’s title in the search results, so it should contain the keywords for your article that Google shows in bold.

 

3. Your article contains an H1 tag or code.

 

Your article should contain one H1 tag and your article’s title should contain the keywords.

 

4. Make a study of the keywords related to your article.

 

Keywords are the primary factor for writing a professional search engine optimization-compliant article, so making a keyword study is important when writing the article.

 

There are many ways you can get keywords.

The best way to get keywords is Google, when you type the keyword in the search bar, Google filters and displays keywords similar to the word you entered.

 

The beautiful thing here is that Google does not filter any keywords unless it has searches, and therefore includes visitors from those keywords.

 

When you write the keyword in your article, you can write it in bold font, which gives importance to this word for search engines.

 

5.The number of words for your article must not be less than 600 words.

 

Search engines prefer long articles, as those articles are supposed to be useful and contain information that will ultimately benefit the user, so you need to thoroughly cover the topic you are talking about.

It is also preferable that the article not be less than 600 words, and of course it should not repeat speech.

 

6. Add the alt feature to the images.

 

Adding pictures to the article is very useful especially when these images express what you are talking about, but you have to add the alt feature to the images in order for the search engines to understand that image.

Search engines cannot read images and understand what they contain or what they express, and here comes the importance of the Alt feature as this feature gives search engines the necessary information about what the image contains.

 

7. Use an easily readable font.

 

In order for your article to be readable, you must choose a good font and a suitable size for this font, neither large nor small. Try to find a font that is suitable for your content and simple at the same time.

 

If you would like more help with generating organic traffic and writing professional articles compatible with search engine optimization, then Health Connexions has the solution for you. Contact us at info(at)healthconnexions.com.

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How was AI assimilated into business in 2019?

How was AI assimilated into business in 2019?

Being stifled by machinery agendas and rigid dictating modes, the world is inching towards Artificial Intelligence (AI) integrated business strategy. With reference to the marketing research from Forrester, nearly 90% of marketers are adopting AI for their business to bounce up.

Sourced through Scoop.it from: www.forbes.com

AI technology utilizes computer analysis and programming to apply human intelligence in learning, autocorrection and reasoning. While having AI assimilated into business has been ubiquitous in recent years, there are a few tactics on the horizon. Below are six ways for AI to work in tandem with your business in this year.

 

1. Tailor-made insights

 

An up-to-date resources allocation strategy is vital for your business to encounter new challenges and grow from previous experience. But how can you optimize your budget to succeed in a competitive industry? With AI’s computer algorithms, predictive trajectory for your business can be upgraded to an automated decision-making. Moreover, with its algorithmic bases, a higher transparency on your business judgment can also be demonstrated to your customers, establishing a trust-bond as well as promoting a professional appearance.

 

2. Supply chain automation

 

Manual processing was crucial for your business characterization, but it’s not ideal for more complex tasks. An automation could significantly provide you with precision. In fact, here are some of the most prevailing processing you should invest in: natural language processing (NLP), robotic process automation (RPA) and deep learning technology. These technologies ground your business automation with manual knowledge in application for specific business enhancement.

 

3. Mobile continuous to be in vogue

 

Apps and webpages (with mobile specific layouts) remain the key medium for modern business promotion, presentation, and connection. How can we strike an equilibrium between our ideal comprehensive business content and user-friendly attractiveness? With AI assimilated into business to handle the complexity with full use of applicable transition and transversion, such as “real-time” features, this assimilation would not only serve as a platform for the incoming tide of new entrepreneurial success but also favor ROI (return on investment) for your company.

 

4. Strengthening customer communication

 

Building and sustaining a satisfying connection with customers has always been the biggest challenge for business, especially those in B2C nature. How can we maintain a strong bond at all times? AI assimilated into business through communication platform unlocks doors to unconventional yet decent customer experience (CX) strategy, e.g. AI live chat with no more boring and dull “model answers”. AI-CX will undoubtedly favor engagement presentation and build or re-build your trust-bond with potential customers.

 

5. Developing your business – Recruitment

 

To search for a candidate that benefits you and grips you, AI employs sophisticated technology to help you preserve money and time. Most importantly, AI combined recruitment allows matching with biometric and psychometric analysis of concrete tonal and micro-expressions of your potential candidates. You do not want your competitor, rather than you, to hire the best candidates currently in the job market.

 

6. Secure your business network

 

Cyber security remains a radical concern for every business internet development with reference to the exponential rate of growing attacks. It is remarkable that AI technology is applicable for both cyber-attack and defense. With reference to the surging of robust attacks, rudimentary protection would be far too porous to guard your business.

 

The above six ways AI assimilated into business are trending for 2019 and the coming future. AI does not demonstrate a manual-work replacement trend but, rather, a business remodeling with AI. Note that AI is not infallible, as technology is dependent on its resolution limit, while a limit breakage significantly nourishes growth and improvement for a high-quality business. To find out more about how AI assimilated into business in 2019, visit the source at the Forbes website.

 

Looking for assistance on growing and developing your business network? Health Connexions’s comprehensive support makes science work for commercial tools. Contact us now at info(at)healthconnexions.com.

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7 Types of Email Every Physician Referral Management Program Should Use – That Can Be Easily Built with a Marketing Automation Platform

7 Types of Email Every Physician Referral Management Program Should Use – That Can Be Easily Built with a Marketing Automation Platform

While in the past physician outreach teams used to rely on phone calls, face-to-face meetings, and the occasional fax and e-mail for advertising, nowadays they rely mostly on digital communications in real time. In this article, you can find out more about the 7 types of emails that can make a positive change in your physician referral management programs.

Sourced through Scoop.it from: www.pardot.com

According to a report done by HealthLink Dimensions, 73% of physicians prefer to communicate via email. Although it is very easy to manage email campaigns, as you can pre-program them to auto-send using marketing automation platforms, 43% of the health systems still don’t use such a feature.

 

The next part of the article is for those organizations that use such a platform, or are considering using one, as it presents 7 types of emails that can improve your physician referral management program.

 

  1. Welcome Email

 

Example: Sign-Up Thank You

 

Sending a welcome email is an essential strategy used by most marketers, as it is a perfect occasion to formally present your brand and to clarify your brand’s services. These emails should be sent immediately after signing up, and they can be personalized based on the physicians’ first interaction with your organization. Sending these e-mails can be even easier by using a marketing automation platform.

 

  1. Confirmation Email

 

Example: Newsletter Sign-Up Confirmation

 

An auto-send confirmation email should be sent when a physician completes a transaction or signs up, so that they can know that the transaction went through and be able to refer back to their action.

 

  1. Lead Nurturing Email

 

You can set up a lead nurturing email campaign to focus on marketing your brand to select physicians. These campaigns consist of emails that aim to inform the clients about your brand’s services, using content that is relevant to each particular client. The emails are usually connected and sent automatically through the marketing automation platform.

 

  1. New Content Announcement

 

Emails of this type are sent when you have something new to share with your audience, that is also relevant to them, such as a new blogpost, e-books, publications, releases. These emails should be short and concise and include a call-to-action that should take the receivers to the new content.

 

  1. Dedicated Send

 

If you need to send a message or an announcement to a specific group, Dedicated Send emails are perfect for it, and can be scheduled easily using a marketing automation platform. They are usually used for event invitations, updates, and even to advertise a specific service, customizing its presentation for a smaller audience.

 

  1. Co-marketing Email

 

A co-marketing email is used when you advertise a collaboration with another company or health system to your physician audience. In order to make the collaboration clear, you should include the logo of the company and also explain the partnership, describing the advantages it brings to the physicians too. These emails can also be programmed using a marketing automation platform.

 

  1. Sales (or “Physician Liaison”) Emails

 

Although it is included here, this is closer to an email strategy. Therefore, they should be developed along with the sales team, so that these emails are complementary to the others activities of the sales team.

 

For more information on email marketing, visit the Salesforce Pardot website and read the original article.

 

A marketing automation platform has a wealth of uses. To find out more about marketing for health systems and how we can assist you visit Healthconnexions or contact us at info(at)ealthconnexions.com.

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What Is Organic Traffic?

One of the steps to create websites is to obtain traffic, and the most important goal for website owners is getting the largest number of visits to the site. Traffic sources are numerous, including free and paid sources, and, of course, the most important source is organic traffic.

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The Impact GDPR Has on SEO and on the Internet as a Whole

The Impact GDPR Has on SEO and on the Internet as a Whole

The General Data Protection Regulation is  reacting to cases where user data was misused, such as the one involving Cambridge Analytica. Now that this new legislation has been implemented, it impacts all industries that collect and process user data, including digital marketing. This article explores the changes that this regulation has brought about.

Sourced through Scoop.it from: www.sitepronews.com

The General Data Protection Regulation aims to give individuals more control over the usage of their personal data, and it went into effect on May 25th, 2018. Considering that data-based personalization and retargeting, which were previously essential instruments in digital marketing, were against the GDPR, businesses have begun to focus on SEO instead.

 

Easier Outbound Link-Building

 

According to GDPR, companies now have to clearly state the privacy policy on their website. As most of them chose to do this through links on the most important pages, it has also brought advantages for the SEO teams, as it gave them a convenient way to control crawlers to-and-from the pages.

 

Security as a Ranking Factor

 

It is thought that the websites that are in with the GDPR will be ranked higher on the SERPS by Google, but there hasn’t been any official information regarding this yet. However, as Google has always been committed to make the internet a safer place, it is obvious that their actions are in sequence with the GDPR.

 

Looking at the way Google encouraged the adoption of HTTPS, it won’t be long until website owners also begin to implement the privacy protection measures required by the GDPR.

 

Difficulties with Geo-Targeting

 

The GDPR expands the notion of personal data, by adding to the list information such as IP addresses, mobile device identifiers, geo-location, biometric data, economic status etc.

 

As for geo-targeting information such as mobile identifiers and geo-location was used, it is now harder to use this technique for SEO purposes. In order to be able to continue to use this information for that purposes, websites now have to require permission from users.

 

Alternative Personalization Models

 

As GDPR has been applied, websites now have to ask the users for permission to handle their data, and considering recent privacy scandals, the majority of them might actually not give their permission. Therefore, most of the users will receive generic SERPs. As another consequence, standard personalization models are not considered to be as useful as they used to be.

 

But as the search queries people use are personalized no matter what, the websites are still able to receive personalized traffic search, by creating SEO content based on the users’ search.

 

Reduced Keyword Cannibalization

 

Keyword cannibalization appears as a result of the overlap between the goals of paid traffic and organic traffic, especially in brand-bidding and retargeting.

 

The good thing is that now, due to the fact that retargeting is against GDPR,  organic traffic channels (such as search engine optimization) aren’t exposed to keyword cannibalization anymore.

 

Moreover, now that the effectiveness of paid traffic is decreasing, companies can invest more in search engine optimization techniques and other organic techniques that were previously ignored because of the lack of the necessary budget.

 

Only Time Will Tell

 

GDPR represents just another change for SEO, and it will not be long until it adapts to the new guidelines, as search engine optimization techniques has been in constant change since search engines became a common medium for finding information online.

 

To learn more about this article, go to the original source at the Site Pro News website.

 

If you are interested to find out more about GDPR and marketing strategies, visit our website at HealthConnexions. For more information on the subject, contact us at info(at)healthconnexions.com.

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6 Metrics that Show Whether Your Content Targets Your Audience

6 Metrics that Show Whether Your Content Targets Your Audience

If you have some experience as a content creator, you likely know how necessary it is to monitor each project’s performance regularly. This way, you are able to isolate the content that has the best performance and also content that needs to be improved. This article discusses aspects that illustrate if your content caters to the people for whom it is designed.

Sourced through Scoop.it from: marketinginsidergroup.com

Keeping a close watch on your content’s reception is vital. Even though you find a piece of content to be one of your best works, it might not appeal as well to your target audience. By using data analytics, you are able to see what would work best for your content marketing and lead to success. Here are six metrics that show how well you are reaching your target audience.

 

  1. Traffic

 

The most significant metric for online content is traffic, and it can be measured through more indicators. Analyze your traffic using Google Analytics by looking at three different factors, as defined by the original article on Marketing Insider Group: “users (the total number of unique visitors to your page), page views (the total number of times a page on your site has been viewed) [and] unique page views (if a single user has viewed your page multiple times, these visits are combined into one page view to calculate this metric).”

 

This data can be either used to see individual pages’ traffic, or it can be furtherly explored to see from where your traffic originates and the type of devices your audience uses. You personalize your future content using this information, transforming it accordingly to your traffic results.

 

  1. Sales or conversions

 

Along with monitoring traffic, you should also encourage your audience to click your links, sign up for the newsletter, buy something, etc. (conversion can take several forms). Depending what sort of content you produce, you might want visitors to make a transaction, or simply raise awareness of your brand. In that case, social shares and engagement should be your focus, among other metrics. If you are aiming to sale things, Google Analytics also tracks the number of sales generated by your content.

 

  1. Engagement

 

Traffic isn’t always an indicator of a good content. In order to see if people are engaging with your content, it is recommended to look at things like how much time they spend on each page or how many pages they visit in a session. This information can also be found in Google Analytics, in Audience Overview, along with the average number of pages per session, the session duration and the bounce rate. What you’re aiming for, especially if it is readable content, is a high number of pages per session, a long average session duration and also a low bounce rate.

 

  1. Social Media Engagement

 

Another instrument for measuring  engagement is to examine the impact your content has on social media. One of the most important metrics in social media is share rates, as it is a clear sign that people find your content worth sharing with their friends.

 

This information can be tracked either on the social share buttons, or using websites such as Buzzsumo that will also rank your content based on the number of shares.

 

Google Analytics shows how much social media-generated traffic reaches your website, this being another metric of the engagement. Going to Acquisition > Social > Network Referrals allows you to access it.

 

  1. SEO Performance

 

The number of site visits that come from searches can also be tracked with Google Analytics, but in order to get a better view on the SEO performance of your website, you have to analyze more metrics. SERP ranking is the most essential, which is the rank that search engine results for a particular keyword phrase assign to your page . To see the fluctuation of your ranking and also the terms your site is ranking for, use Google Search Console.

 

  1. Authority

 

Although it is not as easily measured as the other metrics from gauging the interest of your audience, authority comes with many advantages. This advantages include improving your SEO, and therefore getting more traffic from search engines, and also building your brand and increasing the conversion rate. The most common metrics that indicate authority of a brand are media coverage, content links, and social media mentions.

 

For the original article and more details on each metric for measuring the interactions of your audience with your site, visit the Marketing Insider Group website.

 

If you have a company in the health domain and are looking to improve your marketing strategies, Healthconnexions is here to assist you. Don’t hesitate to contact us at info(at)healthconnexions.com for more information.

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10 Laws of Social Media Marketing Success

10 Laws of Social Media Marketing Success

Social media marketing can have amazing effects on engaging your audience and extending it, but it can be very challenging if done without previous experience. This article examines how to avoid pitfalls and how to find success in social media marketing.

Sourced through Scoop.it from: www.entrepreneur.com

Here are some laws that represent the base of social media marketing success and, when followed, will attract customers and make your brand known.

 

The law of listening

 

In social media it is not always about making new posts. In fact, it is actually recommended to begin by listening to your audience, getting to know them by reading their content and joining in on their discussions. After completing this step, you will be more prepared to generate content that suits your audience and fully engages it, this way being a step closer to achieving social media marketing success.

 

The law of focus

 

In order to have a successful and efficient social media channel, it is better to have specialized content, rather thantrying to tailor content to suit everyone. A focused content marketing strategy is more likely than a broad strategy to succeed.

 

The law of quality

 

Quality over quantity also applies in this case. Through your posts you should aim to create connections that last with your audience, therefore it is more successful to have fewer connections that engage with all your posts than to have thousands of connections that engage once and then disappear.

 

The law of patience

 

Like all the other good things, social media marketing success and creating quality content takes time. You should be patient while waiting for results to appear, and continue working towards your goals.

 

The law of compounding

 

People want to share attractive content not only on the platform it was posted it on, but most likely on other platforms too. Therefore, you should try to generate content that encourages people to spread on Twitter, Facebook, LinkedIn, their blogs and so on. This can lead you to greater social media marketing success.

 

This sharing does not only spread your content on many platforms, but also opens new entry points for the search engines to find it in keyword searches, making it accessible to more people.

 

The law of influence

 

As part of your social media strategy, collaborating with online influencers that are interested in your services and open to promoting them can be a great tactic. If you manage to build a partnership with them in which they agree to share your content with their followers, you can have access to a new audience and be able to expand your business, eventually reaching social media marketing success.

 

The law of value

 

If you rely only on directly promoting your products, in time, people will stop following you. Instead, you should focus on giving more valuable content, and create partnerships with influencers and other companies, so that they also promote your products. It is often the case that people tend to trust an advertisement more when it doesn’t come from the producer.

 

The law of Acknowledgment

 

One of the keys in reaching social media marketing success is to build relationships. Therefore, you should not ignore the persons that contact you and offer you collaborations.

 

The law of accessibility

 

For your audience, it is not enough to just publish your content. You have to be available and also get involved in conversations. Even if you disappear only for a couple of weeks, the chances are high that your audience replaces you, so pay attention to how you interact with them.

 

The law of reciprocity

 

Considering that you expect the partners to be sharing your content, you should also return their favor and dedicate some of your time online to share their posts.

 

For a detailed description of these laws, read the original article on the Entrepreneur website.

 

If you have a company in the healthcare domain and are eager to learn more about social media and how to achieve social media marketing success, don’t hesitate to contact us at info(at)healthconnexions.com. You can also visit Healthconnexions, to discover new information on marketing, and also view our available programs and training.

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ICD-10 Plan — Where to Begin If You Haven’t Begun
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In health care, in your field of medicine or disease area, as you develop your strategies to make changes or...

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