How to Commercialize Your Invention

How to Commercialize Your Invention

Do you have an idea or invention, but you’re not sure if it is a good idea? Would you like to know how to get your idea out of your head and into the real world, where it can make you money? Or, maybe YOUR JOB is to evaluate new technologies – and constantly make...
Social Media in Medicine

Social Media in Medicine

Social Media in medicine is a controversial area in regards to the role of social media in the physician-patient relationship. This is a large and ongoing debate for many people, whether social media can benefit the physician-patient relationship, or can cross the...
Social Media Metrics

Social Media Metrics

Size Isn’t Everything! This point is similar to the idea of … is it quantity or is it quality? But, in the case of understanding social media and optimizing your social media metrics, it’s not good enough to just look at the volume of conversations. If you know that...
Product Adoption Process

Product Adoption Process

Traditional thinking in regards to Key Opinion Leaders (KOLs) has been focused solely on their product adoption process. That is, in adopting a new innovation (for example, a new service, a new medical device or a new drug), most people think that when a Key Opinion...