Social Media in Medicine

Social Media in Medicine

Social Media in medicine is a controversial area in regards to the role of social media in the physician-patient relationship. This is a large and ongoing debate for many people, whether social media can benefit the physician-patient relationship, or can cross the...
Product Adoption Process

Product Adoption Process

Traditional thinking in regards to Key Opinion Leaders (KOLs) has been focused solely on their product adoption process. That is, in adopting a new innovation (for example, a new service, a new medical device or a new drug), most people think that when a Key Opinion...
Twitter Analytics

Twitter Analytics

Twitter represents about 50% of all messages in the Social Media space; however, only 7 to 8% of all people are on Twitter. So, in your quest to do better Market Research around Social Media, and not just do monitoring (which collects reams and reams of non-actionable...
Business Consulting Services

Business Consulting Services

Healthy Business Connexions provides Business Consulting based on our personal experience working INSIDE the system … in the trenches … to help you succeed in a changing business environment. We service Life Sciences companies, business institutions and the Government...