While in the past, outreach teams used to rely on phone calls, face-to-face meetings, and the occasional fax and e-mail for advertising. Nowadays businesses rely mostly on digital communications in real time. In this article, you can find out more about the 7 types of emails that can make a positive change in your referral management programs.
Sourced through Scoop.it from: www.pardot.com
For example, according to a report done by businessLink Dimensions, 73% of physicians prefer to communicate via email. Although it is very easy to manage email campaigns, as you can pre-program them to auto-send using marketing automation platforms, 43% of the business systems still don’t use such a feature.
The next part of the article is for those organizations that use such a platform, or are considering using one, as it presents 7 types of emails that can improve your referral management program.
1. Welcome Email
Example: Sign-Up Thank You
Sending a welcome email is an essential strategy used by most marketers, as it is a perfect occasion to formally present your brand and to clarify your brand’s services. These emails should be sent immediately after signing up, and they can be personalized based on the first interaction with your organization. Sending these e-mails can be even easier by using a marketing automation platform.
2. Confirmation Email
Example: Newsletter Sign-Up Confirmation
An auto-send confirmation email should be sent when a person completes a transaction or signs up, so that they can know that the transaction went through and be able to refer back to their action.
3. Lead Nurturing Email
You can set up a lead nurturing email campaign to focus on marketing your brand to select consumers or businesses. These campaigns consist of emails that aim to inform the clients about your brand’s services, using content that is relevant to each particular client. The emails are usually connected and sent automatically through the marketing automation platform.
4. New Content Announcement
Emails of this type are sent when you have something new to share with your audience that is also relevant to them, such as a new blogpost, e-books, publications, or press releases. These emails should be short and concise and include a call-to-action that should take the receivers to the new content.
5. Dedicated Send
If you need to send a message or an announcement to a specific group, Dedicated Send emails are perfect for it, and can be scheduled easily using a marketing automation platform. They are usually used for event invitations, updates, and even to advertise a specific service, customizing its presentation for a smaller audience.
6. Co-marketing Email
A co-marketing email is used when you advertise a collaboration with another company or business system to your audience. In order to make the collaboration clear, you should include the logo of the company and also explain the partnership, describing the advantages it brings to the prospective clients too. These emails can also be programmed using a marketing automation platform.
7. Sales Emails
Although it is included here, this is closer to an email strategy. Therefore, they should be developed along with the sales team, so that these emails are complementary to the other activities of the sales team.
For more information on email marketing, visit the Salesforce Pardot website and read the original article. Note: There are many options in this space and we recommend the best and most cost-effective alternative for you; we are not ‘tied’ to any particular vendor.
A marketing automation platform has a wealth of uses. To find out more about marketing for your business and how we can assist you visit Healthy Business Connexions or contact us at info@healthconnexions.com.
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