The most common misconceptions related to SEO concern building links. Those links can be internal to your site and involved with linking your site’s topics, or external links from trusted sites from Google. These sites from Google have emerged over the years as a result of experiences and case studies carried out by website owners and specialists in SEO explanation of websites. This is due to the rapid growth of the SEO industry. To find out more, we invite you to read the article. 

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Some bloggers take Google’s instructions on SEO the wrong way and publish them in the form of tips for bloggers on their site, or through other sites, as an extensive explanation about some of the ways search engine optimization can raise site classification.


These six misconceptions deserve knowledge and must be studied carefully, and we are publishing them to correct the myths about them, which some bloggers may have entrenched in the minds of some, especially those eager to top the ranking.


1-The internal links can put you in trouble.


A common misconception is:


When you use internal links that contain anchor text on the keyword, you run the risk of your site being penalized by Google.


You may have read on many websites that internal keyword-rich links are a risk to your site and should be avoided. This is not only a wrong idea, but also bad advice because the internal links are very good in the field of preparing your site for search engines, and it is an important part of the internal SEO at the on-page level.


Here is why internal links are useful:


  • Search engines help discover more pages from your website.
  • They help users to know more about a specific topic.
  • Search engines help identify the most important pages of your site by tracking those links.
  • They increase the time users spend on the site as well as the number of pages per visit.


What are the best ways to link the internal pages of your site?


  • Do not use more than 7-8 internal links on a single page. Any topic or post page that you place on it should not exceed 7-8 internal links at the most.
  • Do not always link to the same page or pages but try to change your link.That is, do not place the same word and the same link on all pages, but type in the meaning of the target word while remaining on the same link.
  • A great way to use the internal link is to add “related posts” at the bottom of each article with links to 4-5 related pages.


2-The only way to increase your rankings and enhance SEO is to build external links (backlinks).


A common misconception is:


Building links is the only way to increase your website’s ranking.


This is a misconception that has greatly affected all search engine optimization systems. The science of it is not limited to building links only, but there are many foundations for your site that are subject to SEO, such as structuring your site and friendly links to the search engines for your site, as well as the site map, etc.


Many companies selling links to make a quick profit started selling link packages and tricked several people into believing that building thousands of links to the site is working to benefit SEO for site owners. Those companies insinuate in that false propaganda, that the classification is related to building the largest number of backlinks to your site. They do this as well as exploit the lack of awareness of some website owners in the process of preparing the site for search engine optimization. But in reality, building links of this kind can lead to sanctions against websites and site owners losing their rankings after the release of Panda and Penguin; the purpose of the updates was to reduce the visibility of low-quality sites such as sites that are a low-value addition to users and sites that copy content from other websites or sites that are not very useful.


The question here is if link-building is not the appropriate way to increase rankings, how can I promote my site?You can promote your site and increase its popularity without building any backlink for it by leaving it to users who will raise the profile of your site due to the richness of the content.


You can enhance SEO and promote your website without building a backlink by doing the following:


  • Add your site to search engines.
  • Create a mobile-friendly and responsive website.
  • Create an application for your site and publish it on Google Play.
  • Publish articles referring to your site in forums or high-profile sites.
  • Keep your site fresh and renewed.
  • Share the topics of your site on social networks.
  • Write about the latest news in your site niche, which means if your site is for news, talk about the latest news (Majoring in one niche).


3-Guest posting is a valid way to get links.


A common misconception is:


Guest posting is a legitimate way to build links that point to your website and improve SEO.


A wrong idea that gained importance after Panda and Penguin is the idea that guest posting is a valid way to build links to your site. Indeed, it’s a great way to build a normal backlink for your site, but overusing it can lead to Google penalties.


The link to your site must be naturally placed within the article, and you must put articles that refer to your site in websites similar to yours in the content. To read more about how guest posting can affect your website ranking, visit the source information at the Search Engine Journal.


4-Google uses the same ranking algorithm as Bing and Yahoo.


A common misconception is:


SEO for my website is ranked high on Google, so it should rank high on Yahoo and Bing as well.


Many website owners say: “My website is on the first page of results using Bing and Yahoo,” but you should know that the search engine for Yahoo has acquired Microsoft and has been merged with the Bing engine, but it is not merged with Google.


What needs to be clarified is that Google’s ranking algorithm is different from that used by Bing, despite the fact that Yahoo uses the same algorithm that Bing uses.

Google has a more sophisticated set of rules that are constantly changing, while Bing follows a different pattern.


Good SEO practices apply to both search engines, however, the website can rank higher in Bing when:


1- The site domain is outdated (more than 1-2 years old) and the content is renewed.

2- The site shares many Twitter and Facebook posts.

3- There are a lot of text links for targeted keywords on various sites – while Google and Panda and Penguin have begun punishing websites with many keyword-linking links, this tactic seems to work well in Bing.


5-Off-page is more important than page-level SEO.


A common misconception is:


Website promotion is more important than the content on the site and the search engine optimization on the page.


Off-page search engine optimization is what happens outside the boundaries of the website (for example, link building, guest posting, social media marketing, etc.), while page-level search engine optimization is on the actual website (settings that you can apply to the private website to improve its usability and publication in search engines).

The misconception here is the belief that off-page SEO is more important for classification purposes than is inside the page. The truth is that both sides are necessary, but the search engine optimization for your site is a must for the best results.When you start a search engine optimization campaign for your site, first you have to make sure that the site optimization for the search engines inside the page is done correctly. One of the first steps is to review the search engine improvements inside the page, and identify any important problems related to the page and improve it.


6-Highly competitive keywords can bring more targeted traffic and enhance SEO


A common misconception is:


If you want natural traffic from search engines, you should search for highly competitive keywords.


When you use the Google Keyword Tool to search for your keywords, it is natural that you choose keywords with high traffic;this way, you will earn more traffic to your website. This is a misconception because highly dynamic keywords are also highly competitive keywords. As a beginner, it is difficult for you to raise your rank, competing against large sites that dominate certain keywords. The result will be zero visitor traffic and poor SEO. To avoid this problem that most novice bloggers fall prey to,target low-competition words or long-tailored keywords that are easy to rank, and once you get to the top positions for some low-competition keywords, you can follow mid-and high-competition keywords that will bring more visitor traffic.This means that you will need to develop your site over time and step by step.


Many SEO misconceptions remain circling the web due to the confusion caused by various Google updates. The search engine optimization rules change all the time, and if you don’t follow recent updates, you might end up baffled.If you are interested in improving your site’s search engine optimization and getting organic visitors, we invite you to check out Health Connexions.


If you are interested in learning more about Health Connexions services, contact us at info(at)