Social media is becoming more and more present in our daily lives. However, social media can be used to your advantage. Social media can be used in a variety of ways to improve your business.

You are running your own business. You are succeeding in almost every aspect. But are you managing your social media accounts? Social media may seem like a fun way to pass time and connect with long lost relatives, but for a business it is so much more than that. Social media can be used as a tool to connect with customers in ways you have never imagined. It is vital that you take the time to create social media pages to connect with your customers and gain new clients. Here are five ways that using social media can improve your business.

1. Form a Personal Connection with Customers

Within businesses, especially larger ones, it is difficult to build personal connections with clients and potential customers. By posting on social media, you can easily create a personal connection with numerous customers at once. With social media, people do not want to see merely one post a week. They want to see relatable content each and every single day. If possible, go live! Show customers what you do on a daily basis. Reveal to them what your employees do. Let your clients ask questions in real time. It makes you more personable and human, and more likely to attract customers with brand loyalty..

2. Provide Targeted Advertisements

By building personal connections, you can gain firsthand knowledge on what customers like and what they need to see. Do they respond better to more comedic posts? Or do they seem to like statistical data more? Being on social media is like being on the front line. You are able to visualize what the customers are looking for and what is likely to encourage them to seek your services. You can also analyze your social media followers. Is there an age range you seem to be attracting? Is there a demographic you would like to attract that you seem to be lacking in? Just understanding the type of people who view your content is a valuable means to provide targeted advertisements and gain potential customers.

3. Provide New Content Easily at a Low Cost

Do you have a small advertising budget? Do not fear. Social media is a relatively cheap and easy place to advertise your business. You can create new content on a daily basis with little to no cost. You can also create new videos and images to post on your social media. There are numerous possibilities to reach an endless amount of people without paying absurd billboard costs. Not only will it save you money, but it will also save you time.

4. Provide and Offer Services to Potential Customers when They Need it

People look for recommendations for services all the time on social media. They are not only looking to see who their friends recommend, but also which business provides the best services. You can definitely use this to your advantage to advertise the services you offer. For example, a 23 year old woman is looking to rent a car for the weekend. She is having trouble finding a car service that will rent to her because she is under 25. The few that will rent to her are charging more than she can afford. She posts on Twitter, looking for recommendations. You are a car service that will rent to her with a lower fee due to her age. You can reply directly to her post with your business information and even use social media to target customers like her in the future.

5. Make it Easy for Customers to Find and Connect with You

When a customer recommends your business to a friend, the first place they are going to look is your business’ social media accounts. When they do this, you want to make sure your information is clear and easy to find. Make sure your address and phone number is updated. There is nothing worse than having an account with outdated information. People will get frustrated just trying to get into contact with you. Finally, make sure to connect your business website with your social media accounts, making everything easy to find and navigate.

Still not sure about how to use social media to grow your business? Let Health Connexions take care of managing your social media while you can concentrate on your business. Contact us at info(at) for more information.