While people shouldn’t judge a book by its cover, it happens. People are more drawn to things with a more pleasant appearance. How your website appears to your potential clients and customers can make a significant impact on your business. What they see on a first glance on your website can draw them in or repel them. You may have amazing content and superb deals to offer to potential customers, but this won’t matter if they can’t get past the first page of your website based on its design.
What is the first thing people notice when they visit your website? The design! This is the first thing that stands out to them. Believe it or not, this can make or break your business. While we are constantly told not to, people do judge a book by its cover. What they see on a first glance on your website can draw them in or repel them. You may have amazing content and superb deals to offer to potential customers, but this won’t matter if they can’t get past the first page of your website based on its design. The following are four ways that web design can affect your business.
1. Slow Speeds
Your web design can affect the speed of your page. People don’t want to sit and wait for your web page to load. If it takes too long, they will give up and go to your competitor’s site. So, having slow speed is a quick way to lose customers.. Having a slow-moving web page can greatly affect the way people view your site. What affects the speed of your website? Ultimately, it could be a combination of many things. There could be too many ads on one page, too many images, or too many add-ons. The most common reason for a slow web page is the coding. If coding is done incorrectly or if it is done excessively, your webpage could be running much slower than needed. There are many ways to code a webpage; however, some ways are much more efficient than others. Having your webpage coded correctly and most efficiently can get your website running much quicker. This will prevent potential customers from leaving while waiting for your page to load.
2. Poor Mobile Design
You log on to your computer and your website looks perfect. It is exactly how you want it to represent your business. However, not all customers are visiting your website from a computer. Many potential customers or current customers don’t have the time to properly sit down at a computer, and may be looking at your website from their phones or tablets. As a business owner, you want to make sure your website is built in a way that is appealing to those not only on a computer, but on a phone or tablet as well. Having a customer friendly mobile device is vital to attracting the most customers possible.
3. Customer Engagement
When customers or potential customers come visit your business website, you want to make sure they are kept interested and intrigued. But how is this done? One simple way to keep customers engaged is to offer them a discount. People love saving money. Offering a 10% off coupon if they enter their email will not only keep them looking, but it will also help you build your email list. You will them be able to send them advertisements and additional coupons in order to keep them coming back. This will increase the traffic to your site as well.
4. Professional Appearance
Having a professional appearance to your website may seem like an obvious way to improve it. However, it is one of the most important ways to draw customers in and keep them on your site. Customers can tell when there hasn’t been much work to the layout of a website. When a website looks sloppy, customers assume the business is the same. When you don’t put a lot of work into the appearance of your website, customers will think you won’t put a lot of work into them. A smoothly running and clean website is the ideal way to keep customers on your page. A professional appearance gives the customers a feeling of a professional business. They can then dig deeper and give your business the full attention it deserves.
Let Health Connexions take care of your web design while you focus on your business. Contact us at info(at)healthconnexions.com for more information.