Social Media in Medicine

Social Media in Medicine

Social Media in medicine is a controversial area in regards to the role of social media in the physician-patient relationship. This is a large and ongoing debate for many people, whether social media can benefit the physician-patient relationship, or can cross the...
Product Adoption Process

Product Adoption Process

Traditional thinking in regards to Key Opinion Leaders (KOLs) has been focused solely on their product adoption process.  That is, in adopting a new innovation (for example, a new service, a new medical device or a new drug), most people think that when a Key Opinion...