Product Adoption Process

Traditional thinking in regards to Key Opinion Leaders (KOLs) has been focused solely on their product adoption process.  That is, in adopting a new innovation (for example, a new service, a new medical device or a new drug), most people think that when a Key Opinion Leader influences another physician to become a new prescriber or new user … this is seen to be occurring by simple imitation.

How do YOU view a Key Opinion Leader’s role in the product adoption process and usage of new technology?  … let us know your thoughts by posting on our blog, below.

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One Response to Product Adoption Process

  • It may be a good idea to discuss also what role obsolescence plays – planned or unplanned. Often the maverick or champions when these decisions are made is the most charismatic person at the board meetings. And very often this coincides with who wields the most budgetary power. Discension is not often tolerated.

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