Product Adoption Process

Traditional thinking in regards to Key Opinion Leaders (KOLs) has been focused solely on their product adoption process.  That is, in adopting a new innovation (for example, a new service, a new medical device or a new drug), most people think that when a Key Opinion Leader influences another physician to become a new prescriber or new user … this is seen to be occurring by simple imitation.

How do YOU view a Key Opinion Leader’s role in the product adoption process and usage of new technology?  … let us know your thoughts by posting on our blog, below.

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