Twitter represents about 50% of all messages in the Social Media space; however, only 7 to 8% of all people are on Twitter. So, in your quest to do better Market Research around Social Media, and not just do monitoring (which collects reams and reams of non-actionable data), the key question to ask is … “Is My Data Balanced and Representative?” What are your thoughts on how Twitter impacts your Social Media analytics?
Our article is here: http://healthconnexions.com/blog/market-research/twitter-analytics … but, let us know your thoughts by posting on our blog, below.
Your Health Communication solutions must make an emotional connection with your audience. People buy emotionally and rationalize intellectually – and healthcare is no different.
Health Connexions has a full-service Communications Agency division to help you succeed in everything from Social Media to Digital Web & Multimedia Solutions to Medical Writing to Branding, and more.