Health Communication

Twitter Analytics

Twitter represents about 50% of all messages in the Social Media space; however, only 7 to 8% of all people are on Twitter.  So, in your quest to do better Market Research around Social Media, and not just do monitoring (which collects reams and reams of non-actionable data), the key question to ask is … “Is My Data Balanced and Representative?”  What are your thoughts on how Twitter impacts your Social Media analytics?

Our article is here:  http://healthconnexions.com/blog/market-research/twitter-analytics … but, let us know your thoughts by posting on our blog, below.

Health Communication Services

Your Health Communication solutions must make an emotional connection with your audience.  People buy emotionally and rationalize intellectually – and healthcare is no different. 

Health Connexions has a full-service Communications Agency division to help you succeed in everything from Social Media to Digital Web & Multimedia Solutions to Medical Writing to Branding, and more.