Size Isn’t Everything!
This point is similar to the idea of … is it quantity or is it quality?
But, in the case of understanding social media and optimizing your social media metrics, it’s not good enough to just look at the volume of conversations.
If you know that 100,000 people are talking about your product recall … that would not be a surprise … given you had actually just had a product recall!
Or, maybe your brand or service is just one that ‘everyone’ talks about every day … because it is something that is used very frequently, has a long-standing history or has become a regular part of conversation.
It is important to ‘go beyond’ the numbers … and through enhanced Social Media Metrics (not just monitoring) … look at Sentiment and Passion.
What Social Media Metrics are important to you? … let us know your thoughts by posting on our blog, below.
Our full article is here: http://healthconnexions.com/blog/market-research/social-media-market-research/social-media-metrics