Size Isn’t Everything!
This point is similar to the idea of … is it quantity or is it quality?
But, in the case of understanding social media and optimizing your social media metrics, it’s not good enough to just look at the volume of conversations.
If you know that 100,000 people are talking about your product recall … that would not be a surprise … given you had actually just had a product recall! 
Or, maybe your brand or service is just one that ‘everyone’ talks about every day … because it is something that is used very frequently, has a long-standing history or has become a regular part of conversation.
It is important to ‘go beyond’ the numbers … and through enhanced Social Media Metrics (not just monitoring) … look at Sentiment and Passion.
What Social Media Metrics are important to you? … let us know your thoughts by posting on our blog, below.
Our full article is here: http://healthconnexions.com/blog/market-research/social-media-market-research/social-media-metrics
Traditional thinking in regards to Key Opinion Leaders (KOLs) has been focused solely on their product adoption process. That is, in adopting a new innovation (for example, a new service, a new medical device or a new drug), most people think that when a Key Opinion Leader influences another physician to become a new prescriber or new user … this is seen to be occurring by simple imitation.
How do YOU view a Key Opinion Leader’s role in the product adoption process and usage of new technology? … let us know your thoughts by posting on our blog, below.
Our full article is here: http://healthconnexions.com/blog/strategic-consulting/product-adoption-process
Twitter represents about 50% of all messages in the Social Media space; however, only 7 to 8% of all people are on Twitter. So, in your quest to do better Market Research around Social Media, and not just do monitoring (which collects reams and reams of non-actionable data), the key question to ask is … “Is My Data Balanced and Representative?” What are your thoughts on how Twitter impacts your Social Media analytics?
Our article is here: http://healthconnexions.com/blog/market-research/twitter-analytics … but, let us know your thoughts by posting on our blog, below.
In health care, in your field of medicine or disease area, as you develop your strategies to make changes or implement healthcare solutions, new products or services, how do you determine: “What Makes a Key Opinion Leader a KOL?”
Our article is here: http://healthconnexions.com/blog/market-research/key-opinion-leaders … but, let us know your thoughts by posting on our blog, below.
To help you succeed in a changing healthcare environment, Care Management is critical. Health Connexions conducts research, analysis, process flows and educational activities across the spectrum of health care issues.
To implement real change, it is important to monitor and coordinate the delivery of health services to enhance Care Management and implement Cost Management strategies. This ranges from Care Coordination to Disease Management to Care Delivery analyses for Life Sciences companies, Health Care institutions and the Government.
In healthcare, there are few Market Research Companies like Health Connexions. We service Life Sciences companies, Health Care institutions and the Government to study every stakeholder … from physicians to patients to employers.
We have advanced methods in Social Media Market Research, as well as Qualitative and Quantitative Research, supported by Secondary Research or Data Analytics.
Health Connexions provides Healthcare Consulting based on our personal experience working INSIDE the system … in the trenches … to help you succeed in a changing healthcare environment.
We service Life Sciences companies, Health Care institutions and the Government with solutions from Marketing Plans to Social Media Strategy & Solutions to Strategic Consulting, and more.
Your Health Communication solutions must make an emotional connection with your audience. People buy emotionally and rationalize intellectually – and healthcare is no different.
Health Connexions has a full-service Communications Agency division to help you succeed in everything from Social Media to Digital Web & Multimedia Solutions to Medical Writing to Branding, and more.
Through our leading-edge Continuing Medical Education (CME) services, Health Connexions plans and executes initiatives that help those in the medical field maintain competence and learn about new and developing areas of their field.
Our services range from Faculty Development to Education Programs (live to web-based) to Conferences/Symposia to Accreditation to Disease-Related Social Media, and more.
Welcome to Health Connexions!
Health Connexions is here to help you succeed in a changing healthcare environment. We provide strategic healthcare solutions for your problems because our passion is to improve the healthcare system.
We service Life Sciences companies, Health Care institutions and the Government within the following divisions: Education & Training, Market Research, Healthcare Consulting, Communications and Care & Cost Management.