Twitter represents about 50% of all messages in the Social Media space; however, only 7 to 8% of all people are on Twitter. So, in your quest to do better Market Research around Social Media, and not just do monitoring (which collects reams and reams of non-actionable data), the key question to ask is … “Is My Data Balanced and Representative?” What are your thoughts on how Twitter impacts your Social Media analytics?

Our article is here: http://healthconnexions.com/blog/market-research/twitter-analytics … but, let us know your thoughts by posting on our blog, below.

Posted in Health Communication, Healthcare Consulting, Market Research | 2 Comments