Traditional thinking in regards to Key Opinion Leaders (KOLs) has been focused solely on their product adoption process. That is, in adopting a new innovation (for example, a new service, a new medical device or a new drug), most people think that when a Key Opinion Leader influences another physician to become a new prescriber or new user … this is seen to be occurring by simple imitation.
How do YOU view a Key Opinion Leader’s role in the product adoption process and usage of new technology? … let us know your thoughts by posting on our blog, below.
Our full article is here: http://healthconnexions.com/blog/strategic-consulting/product-adoption-process