Social Media Metrics

Social Media Metrics

Size Isn’t Everything! This point is similar to the idea of … is it quantity or is it quality? But, in the case of understanding social media and optimizing your social media metrics, it’s not good enough to just look at the volume of conversations. If you know that...
Twitter Analytics

Twitter Analytics

Twitter represents about 50% of all messages in the Social Media space; however, only 7 to 8% of all people are on Twitter. So, in your quest to do better Market Research around Social Media, and not just do monitoring (which collects reams and reams of non-actionable...
Key Opinion Leaders

Key Opinion Leaders

In health care, in your field of medicine or disease area, as you develop your strategies to make changes or implement healthcare solutions, new products or services, how do you determine: “What Makes a Key Opinion Leader a KOL?” Our article is here:...
Market Research Services

Market Research Services

In healthcare, there are few Market Research Companies like Health Connexions. We service Life Sciences companies, Health Care institutions and the Government to study every stakeholder … from physicians to patients to employers. We have advanced methods in Social...